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September 28, 2012

Demandware's Gary Lombardo Discusses Google Shopping

Fri Sept 28 2012 23:40:22
In May, Google announced the end of free listings in Product Search, and on October 1, 2012, the search giant is moving to a paid model on the Google Shopping platform. Demandware Solutions Marketing Lead Gary Lombardo sat down with EcommerceBytes Editor Ina Steiner at the recent Shop.org Summit in September to discuss how merchants are dealing with the changes. Retailers must ensure that the quality of their data feeds is "bulletproof," Lombardo said, and offered advice for smaller merchants who may not have the level of experience as their larger competitors when it comes to paid search and comparison shopping engines. You can also find Gary sharing insights on the digital commerce industry as part of the Digital Commerce Next podcast and the Commerce Innovations blog. Run Time: 12:45
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