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June 16, 2012

Shopvisible's Will Devlin Discusses Google Shopping, Marketplaces

Sat June 16 2012 17:06:53
Merchants were still in disbelief that Google was moving its Shopping search engine to a pay-to-play model at the June 2012 Internet Retailer conference in Chicago. Ecommerce Manager for Shopvisible Will Devlin sat down with EcommerceBytes during the show to discuss the changes. He revealed that some clients have 10 - 15 percent of their total web revenue coming from Google Product Search (aka Google Shopping) and are preparing for the transition. There are some smaller merchants who will pull out of Google Shopping once it becomes a paid-only model, Devlin believes, and Bing has an opportunity to grow their merchant base as merchants look for additional sources of free traffic. "Anecdotally we've heard conversions are great on Bing," he said. As for online marketplaces, more merchants are looking to eBay lately, while merchants continue to see Amazon as a necessary platform on which to sell, despite concerns. NOTE: If you have a problem listening to the podcast using the FireFox browser, go to Tools, Options, click on "applications" and change both Mp3 sound formats to Windows Media player (click on Quick Time in the right column to change). Or you can use another browser such as Internet Explorer or Google Chrome. Run Time: 10:07

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