Ecommerce Industry SoundBytes
     Podcast Home      EcommerceBytes      EcommerceBytes Blog               
 
June 16, 2012

Bronto's Jim Davidson: Prepare Now for Holiday Shopping Season

Sat June 16 2012 16:42:09
Jim Davidson of Bronto shared some tips and information from the company's "Top 12 Marketing Tips for the Holidays" report. Davidson says online merchants should start looking now at last year's promotions and look at them from a lot of different angles. For example, identify your best performing promotion, and determine the factors that made it successful. Companies send more messages during holidays - Davidson said companies should ask how the team will be able to react to the increase in frequency and how they will deal with bumps in the road that may come their way. Every merchant should have a contingency plan for holiday marketing, he said. And think about customer segmentation - merchants may want to send different messages to loyal customers versus prospects. Learn more about preparing for the holidays from a marketing perspective in this engaging podcast from the floor of the 2012 Internet Retailer conference. Run Time: 9:38
Permanent Link for bronto_IRCE2012.mp3 Permanent Link for bronto_IRCE2012.mp3 Permanent Link for RSS Feed
PermaLink
 

Categories
Hot Line (6)
IRCE 2009 (2)
IRCE 2010 (3)
IRCE 2011 (5)
IRCE 2012 (0)
Interviews (67)
Shop.org Sept 2009 (3)
Shop.org Sept 2011 (0)
eBay Live 2007 (8)
eBay Live 2008 (4)


Recent Posts
Mike Grehan Chats about Search Marketing and ClickZ Live
Stamps.com Eric Nash Discusses 2014 Postage Rates
Bernard Luthi Reports on Rakuten's Black Friday Numbers
Noam Inbar Explains New Zooz In-Ad Payments Solution
eBay Says It's Working to Protect Sellers from Bad Buyers


Recent Comments
Seth Godin To eBay Sellers: Quit or Be Exceptional
Seth Godin To eBay Sellers: Quit or Be Exceptional
Seth Godin To eBay Sellers: Quit or Be Exceptional
Enable Holdings CEO Discusses Secondary Markets, A
Enable Holdings CEO Discusses Secondary Markets, A


Most Read
Seth Godin To eBay Sellers: Quit or Be Exceptional
eBay Responds on Seller Non-Performance Policy
Hotline: eBay Fee & Feedback Changes #1 (1/08)
AuctionBytes Interview: eBay Execs Defend Changes
Listen as Sellers Speak Out on Google-eBay Spat!


History


Links







 
    Podcast Home      EcommerceBytes      EcommerceBytes Blog          


Powered by Perl Web Blog
© 2005/2017 Ranson's Scripts