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April 29, 2008

uBid CEO Discusses Fate of Bidville Auctions

Tue Apr 29 2008 22:25:06
Jeffrey Hoffman became CEO of online-auction business uBid.com Holdings late last year, and last week, he outlined a new corporate strategy that includes a fixed-price marketplace. Conspicuously absent from last week's press release was any mention of uBid's C2C marketplace, Bidville, which has been operating since 1999 and was acquired by uBid in 2006. In an interview with uBid's Hoffman, AuctionBytes learned that the Bidville site does not fit in with its parent company's strategy. Hoffman said he is considering various options, including the possibility of selling the Bidville site. "We want to give (the Bidville) community of buyers and sellers the chance to continue without disruption in their marketplace," he said. "If we were able to sell the business to someone that was better fit to run it, I think that would be a win for everybody." Run time: 13:18

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