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July 17, 2011

CI's Alan Fulmer Speaks about Ecommerce Search Trends

Sun July 17 2011 17:10:55
Alan Fulmer is cofounder and Vice President of Channel Intelligence, a company that helps retailers and manufacturers make their products more visible to online shoppers. In this podcast interview with EcommerceBytes Editor Ina Steiner, Alan explains what it means to be a Google Product Search partner and discusses Google's recent changes to be more content than text driven and how that improves Google search results for shoppers. Alan says smaller retailers can differentiate themselves and said they need to engage with customers on social networking sites - you need to show you care, he said - and you should be entertaining on social sites as well. Run Time: 15:40

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July 12, 2011

eBay's Lutwak and Jorda Discuss Fall Changes Impacting Sellers

Tue July 12 2011 15:18:52
Todd Lutwak, eBay Vice President of Seller Experience, and Edurne Jorda, Senior Director of Seller Marketing, talk about the Fall Seller Release and the impact on sellers. Starting the first week in September, eBay will increase the maximum number of characters from 55 to 80 - Lutwak said this will help increase sellers' visibility with more relevant keywords and will also help sellers differentiate items that otherwise might appear to violate eBay's duplicate listing policy. The executives discussed eBay's new ban on email addresses on listing pages (the "links" policy) - the move affects all sellers, including branded stores such as Dell and Barnes & Noble. The interview goes into detail about what all sellers should know and understand as eBay begins rolling out phase one of the links policy in October. Lutwak also talks about eBay's forthcoming returns policy and other changes revealed in the July 12th announcement. Run time: 44:14

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June 24, 2011

How EyeBuyDirect's Roy Hessel Makes Shopping a Social Experience

Fri June 24 2011 21:45:15
AuctionBytes caught up with online retailer Roy Hessel at the Internet Retailer conference in June. Hessel is founder and CEO of EyeBuyDirect.com, an online retailer of prescription eyeglasses that sells directly to consumers. He said social was a fundamental part of the shopping experience on EyeBuyDirect. The "Wall of Frame" is a social network for vision correction consumers - shoppers can upload a picture of themselves and "try on" different frames; they can share photos, leave comments, rate, and upload photos to Facebook. He also said many retailers were now looking to marketplaces such as Amazon to take advantage of their traffic, and shared his thoughts about the decision retailers face on whether to sell on Amazon.com. Something that struck him at the Internet Retailer conference was encountering five different companies that can save online retailers money by auditing their FedEx and UPS bills. Run time: 9:33



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PowerReviews' Nadim Hossain on the Power of Reviews

Fri June 24 2011 21:39:50
Nadim Hossain, Vice President of PowerReviews, talked to AuctionBytes Editor Ina Steiner during the Internet Retailer conference in June about the power of consumer product reviews and how they benefit online retailers. PowerReviews conducted a study of social shopping and found that 70% of the time after posting a review to your Facebook stream, your friends will either like it or comment on it. The study also found that 75% of time spent shopping is devoted to research. Amazon is the defacto site for researching product, and PowerReviews is trying to make every retailer as good as Amazon. Why not have reviews on your site, why make them go to Amazon, Hossain said. He also explained some of the ways PowerReviews is enabling merchants to interact with Facebook, and talked about when retailers should ask their customers for a review (1 - 3 weeks, depending on the item). Finally, Hossain explained how product reviews can help provide fresh content for Google. Run time: 16:05
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June 16, 2011

Magento Founder Roy Rubin Discusses eBay Acquisition

Thu June 16 2011 08:18:42
  What does the upcoming eBay acquisition of Magento mean for developers and online merchants? AuctionBytes sat down with Magento co-Founder and CEO Roy Rubin to find out. Rubin explains what Magento offers eBay sellers and discusses his view of the newly announced X.commerce platform that brings together the developer programs of eBay, PayPal, Magento and GSI. He says eBay is moving away from being just a marketplace and a strategic payments platform for merchants and looking to become a partner with merchants across all different spectrum, whether it's marketing, platform services to fulfillment and customer service.

Run Time: 10:03
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Chris Taylor of PageMage talks IRCE 2011

Thu June 16 2011 08:02:01
Lissa McGrath caught up with Chris Taylor, Marketing Director of PageMage, at the 2011 Internet Retailer Conference and asks him about the "buzz" at the convention, including the latest in social media, mobile trends and what's going on at the breakout sessions.

Run Time: 6:28
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June 15, 2011

eBay VP Discusses Social, Local, and the Traditional Seller

Wed June 15 2011 13:53:33
  Christopher Payne, Senior Vice President of eBay Marketplaces North America, talked to AuctionBytes after delivering a keynote address at the Internet Retailer conference where he gave attendees a sneak peek at a new social shopping feature launching in the fall. In this exclusive podcast, Christopher talks about eBay's effort to bring back the conversation to shopping through a new Facebook feature; its efforts to collect inventory from local brick-and-mortar retailers through a new initiative at MiloFetch.com; and what eBay is doing for the smaller traditional eBay seller.

Run Time: 14:28
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April 04, 2011

Mercent CEO Eric Best Discusses eBay Acquisition of GSI

Mon Apr 4 2011 22:56:18
Mercent CEO Eric Best joined AuctionBytes on April 4, 2011, to discuss eBay's pending acquisition of GSI Commerce and whether small sellers on eBay should be worried about the development. He believes eBay will eventually launch a "Fulfillment by eBay" service similar to Amazon's fulfillment service, and said he does not believe Google will launch a marketplace, despite its increasing focus on larger retailers and brands. Eric also shares some of his observations about first-quarter industry developments - a perspective you won't want to miss. Run time: 24:47



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March 16, 2011

eBay's Todd Lutwak Addresses Fees Changes in Spring Update

Wed Mar 16 2011 11:41:24
eBay Vice President of Selling Experience Todd Lutwak joined AuctionBytes to discuss eBay's Spring Seller Update announcement. Todd explains how the fee changes impacts sellers and clarifies some points about Final Value Fees on shipping costs. He also answers specific questions from AuctionBytes readers, including how eBay will handle shipping refunds and whether eBay anticipates Store subscribers shifting to an auction-selling strategy. Todd also answers questions about eBay's new payment holds policy and why he believes it is not considered escrow, and about the new Shopping Cart eBay is rolling out to the U.S. marketplace. Run time: 21:27

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February 22, 2011

Tony Ford Discusses ArtFire News and Growth Strategies

Tue Feb 22 2011 00:11:05
ArtFire has increased its development team and is looking at vintage, international and mobile for long-term growth, according to Tony Ford, ArtFire's Executive Vice President and COO. But the company is not looking to expand into commodity-good categories. Ford joined AuctionBytes Editor Ina Steiner this week to catch up on recent developments at ArtFire and how they will impact sellers. He provides details about the ramp-up of its development team and new enhancements, including the addition of Propay online payments to the Artfire checkout. Explaining that a subscription model provides benefits that insertion- and commission-fee models do not, Ford said it allows ArtFire to actively encourage its sellers to link to their blogs, Facebook and even Etsy shops. Run time 16:06

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