|Wed June 24 2015 17:08:06|
eBay to Penalize Listings Missing UPC Codes
I regularly listen to eBay's live webinars if the topic has anything to do with any upcoming changes that might affect me. Today I listened to "List to Sell: Top Strategies for Success" because it promised to address the new UPC requirements going into effect on June 29th in some of the categories I list in. I don't usually expect much from these webinars except a slight rise in blood pressure, and on a good day, an ironic laugh or two.
It was announced in this webinar that "listings with UPC codes will be given a boost in placement in Best Match".
The truth of the matter is that listings without UPC codes will be penalized in Best Match, regardless of whether the item was manufactured before the GTIN system went into place, is bulk packaged, or simply does not have a UPC assigned for any other reason. For broad searches in particular, this new policy will decimate sellers of non retail packaged new items.
I also wouldn't doubt if these criteria will affect search placement in the other sorts as well (identical price and shipping, UPC items show first, which could mean on the next page in highly competitive categories where a large number of the same item are for sale).
Just another "example" of how eBay is "helping" small to medium size sellers. This latest move is a blatant tip in the playing field to large retailers and Diamond Sellers who sell only retail packaged items.
At least Amazon will assign an ASIN number to these items without UPC codes and not recklessly destroy it's sellers in the process.
When will this customer base destroying mentality stop??