|Mon Jan 3 2011 23:29:57|
eBay Displays Competing Listings on Seller Item Pages
By: Ina Steiner
For the past 2 months I've been viewing many listings on eBay as a potential buyer. (I never sell.) I've come upon a growing phenomenon in sellers' listing, put there by eBay, that I believe would make the sellers hopping mad if they knew.
When I arrive at an ever-increasing number of the class of listings I look at (old radio items), I see only the very top elements of the listing, followed by a kind of "shield" that contains links to OTHER sellers' listings of similar items (with pictures). The shield fills my screen. I have had to figure out to page down to see the description of the item I came to look at, and there is also a tab that will let me see the description I came to see, if I click on it.
The upshot is this: the FIRST thing a potential buyer sees on the listing is links to go to other listings! This mode of presentation greatly increases the chance that an inattentive buyer will be led away from the listing before he even has a chance to read the
It appears to me that eBay has found a clever way to sell the "listing space" twice - or more than twice, in fact, since there are always several links on the "shield" I'm talking about.
Thought you'd like to know. This troubles me, and I'm not even a seller.
Note from the Editor: It sounds like this seller is referring to a change eBay first announced last November 2009 but appears to have been ramping up over the past several months. See this eBay announcement.
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