To the Editor:Is there any benefit for small Sellers who have an eBay store?
I know that Sellers who have an eBay store pay a smaller listing fee for their items. And for those Sellers who regularly list over 50 items per month, the monthly fee for having an eBay store is offset by the lower listing fees. (I think 51 or 52 is the break-even point.)
But, for small Sellers who list fewer than 50 items in an eBay store, the lower listing fees are not enough to offset the cost of subscribing to the store.
So... if I'm listing fewer than 50 items per month, do I benefit by having an eBay store? The ability to have categories is nice, but because I have so few items that are all very similar anyway, it really doesn't benefit me all that much.
If a small store Seller is paying MORE per month, are there any other compelling reasons that I should keep my eBay store? Can the addition cost of having an eBay store be justified? Does it make financial sense?
Does having a store increase my visibility on eBay? Is a store needed for me to be a TRS? Do store subscribers get better (or preferred) customer support?
Does having a store give Buyers more confidence in me as a Seller? All other things being equal, are Buyers more likely to purchase an item from someone who has an eBay store?
If I'm not listing enough items to make it worthwhile, then I should probably cancel the store. On the other hand, I don't want to be penny-wise and pound-foolish... so if there's some other benefit that I'm not yet aware of, then perhaps I'll continue to subscribe.
I just don't know what that benefit might be. Maybe your readers do.
A Small Seller