|Sat Sept 10 2011 12:26:42|
Seller Disappointed by Bonanza Changes
By: Ina Steiner
Dear Ina, |
I am writing you in regards to the recent changes of Bonanza.com. They have implemented a new "look" to the site along with quite a few other changes including redoing their browsing for buyers. Part of this new browsing search are options "For Him", "For Her" and "For Everyone". They have literally separated the sexes in these categories.
When doing this separation they have put search categories like food/cooking in the "For Her" shopping options and the handyman options in the "For Him" shopping options. When did we go back to the dark ages and the battle of the sexes or is the CEO of Bonanza just so ignorant that he thinks women do all the cooking and men do all the handywork? I'm appalled at this type of discrimination and yes, that's exactly what it is!
They have also changed quite a few other options on the site. Moving arrows that confuse a buyer on the home page, they have completely forgot to put the shopping button back in from the My Bonanza page so that if a person is on that page it's confusing to know how to even shop unless your mouse catches the right place on the page. The colors are horrible and hard on the eyes.
To top this off, they still haven't fixed past glitches on the site yet they implement more changes that are sure to set off even more glitches, and they do this right before the upcoming holiday season. I have a background in business management and these have to be some of the worst management decisions I have seen yet for a business that proclaims to want to grow to be the number one online shopping venue.
Thank you Ina for letting my voice my opinion on this.
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