|Mon May 30 2011 22:43:58|
Google Limits Etsy's Merchant Product Feeds
By: Ina Steiner
Dear Ina, |
Thank you for your very informative article on May 8th, "What You Need to Know about Google Product-Feed Changes." In the section on how Etsy is responding to those changes, you mentioned that it is a Google Marketplace partner and has secured a site-wide exemption from UPIs.
I opened an Etsy shop last week, assuming that the feeds of all Etsy sellers would be sent to Google Marketplace, but this is not the case. Only sellers whose shops are already syndicated are included in automatic uploads to Google Shopping. New sellers must await syndication and in the meantime, their feeds are not sent to Google Marketplace.
According to Etsy, the waiting list for syndication is one year. Here is how their tech support explained it to me:
"You have to be registered for Google Syndication however, we are not currently offering that. The Google Product Search program is still in beta. Google has limitations regarding the amount of shops that can be included in the program. Unfortunately, while the program is in the development stages, not all sellers can be accommodated. Sellers are syndicated automatically and at random. Eventually this service will be available to everyone, but please consider this feature "under construction." We hope to improve and expand this service very soon. I'm so sorry for the inconvenience!"
Any reporting you could do in the future on Etsy's syndication process would be appreciated.
Note from the editor: I spoke to Etsy spokesperson Adam Brown, who confirmed that Etsy is unable to send all feeds to Google. "That is correct, and although we wish it were not the case, that is the way things stand at the moment. I don't have anything more to add beyond what it says on the help page."
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