|Mon Dec 12 2011 22:33:05|
eBay Seller Moves on after Traffic Drops 75 Percent
By: Ina Steiner
Dear Ina, |
For me, the only reason I've been selling on eBay for years was their traffic. I always chalked up their huge fees, hostile seller policies, and the out of control buyer behavior (and the continual escalation of all of these things) as the costs of accessing that traffic to make a living. I am so grateful for your site's coverage of their new Cassini Project algorithm implementation 3 months ago. If it wasn't for that information I would never have been able to figure out what happened and what to do about it.
The other night I was up all night, upset by a particularly nasty & psychotic customer who's negative feedback will cost me my TRS discount, even though eBay ruled in my favor (only because I circumvented their automated pro-buyer ruling process by calling the Resolutions Department and dealing with an American human who manually ruled in my favor).
So while I was up, I went over the SMPro reports for my store over the last 6 months and ran numbers. Since September my sales have dropped to less than 50% of what they were, while at the same time since August I have doubled my amount of stock....which prior to September's algorithm change, always meant my sales would have increased greatly, nearly doubled, not cratered. (I sell single pieces of discount womens clothing.)
To me, this says that my traffic and exposure have dropped by approximately 75% since September (including regular blocks of usually 3 days at a time when I know my items go black, a few times every month). But this realization brought about a brand new frame of mind, once I calmed down. I have felt trapped and powerless dealing with the psychotic behavior of both eBay and their pet customers because I needed the traffic to make a living. But with the Cassini Project in place, that single benefit of selling on eBay is gone for good. This realization made me feel free, for the first time ever, to finally move on.
If I've permanently lost 75% of the traffic/exposure I used to get, then it doesn't matter if I move to a platform that only gets 25% of the traffic that eBay gets because I'll still be doing the same amount of business, especially if there less competition.....and I won't be paying hundreds of dollars every month for the privilege of being abused....so that's like built-in profit. The Cassini Project may have just leveled the playing fields somewhat for many of the other eCommerce platforms.
I know there are many people that have been saying to get the hell away from eBay and I've known for a fact that they were absolutely right. But as long as there was still that one single benefit holding me there, I just couldn't do it. Now that any hope of continuing to make a living there has been removed, I'm free.
Donahoe wanted the small sellers gone, but the fees and abuse weren't working on enough of us. In these economic times people will put up with almost anything if there's still money to be made. Well, the Cassini Project effectively turned off the money for small sellers. Donahoe finally found the trick to get rid of us.
I wonder how long it will take before other sellers (that don't read your newsletters and haven't learned about the Cassini Project algorithm changing everything) will stop wondering what they're doing wrong or what happened to their numbers, because they don't know that the traffic route has been permanently detoured around us, and walk away from their eBay abusers?
Thank you so much, Ina, for providing the information I needed in order to understand and make informed decisions accordingly.
The Cats' Personal Servant
Comments (41) | Leave Comment | Permalink