|Mon Sept 28 2009 15:50:18|
eBay DSRs Don't Provide Feedback to Sellers
By: Ina Steiner
To the Editor:|
How well do you understand the DSR system? I am not seeing any "specific" suggestions how to improve business from their criteria (see the numbers below). Keep in mind these numbers are supposed to be under .50 or (2) 1's or 2's.
Item as described 1.81%(9)
Shipping time 0.40%(2)
Shipping & handling 0.60%(3)
In order to improve the above numbers I would need to know which 9 items I received "1 or 2" poor ratings on? Or else during the next 500 transactions, I may very well make the same mistakes. It really leaves me guessing.
If you are a barber and you give 500 haircuts and 9 people anonymously provide you with a 1 or 2 rating, how does that help you improve? 492 were satisfied. If the same 9 people come in for a haircut and you give the same service, will they be unsatisfied again? eBay should give the customer the option of leaving DSR privately or publicly and pass along public comments to sellers so they can see the pattern and make adjustments to improve.
If its a purpose of the system to help sellers improve, they need to give sellers more specific information in order for sellers to see whats going on. There is just not enough data with the present system.
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