Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Aug 29 2017 22:56:46

eBay Implements Amazon Style Buy Box

By: Ina Steiner

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eBay got a lot closer to looking like Amazon as it rolls out a "Buy Box" on Product pages. We blogged last month they would be coming, and now we've spotted them on Product pages for Nutribullet kitchen appliances. It appears eBay is still testing the feature, as we encountered different formats. 

eBay didn't officially notify sellers that it would add a Buy It Now box showcasing a single seller on Product pages, but at last months' eBay Open seller conference, an executive told the 1,500 attendees, "We're making product pages a place where customers can buy directly from."

Here's how we found the Nutribullet Product page containing the Buy Box:

A search on eBay.com this evening for "nutribullet" brought us to a regular search results page with a banner at the top that read: "Find deals and best selling products for NutriBullet Countertop Blenders," showing a picture of three models.

Clicking on the first model in the banner - "NutriBullet NB9-0901 1-Speed" - brought us to a Product page with an Amazon-style Buy Box that read "Buy It Now." The page emphasized the Buy It Now button, and the seller's User ID was somewhat buried. 


Interestingly the Product page title was "NutriBullet NB9-0901 1-Speed Blender," but if you clicked on "See details" you would realize the seller's title on their actual listing page was different: "NutriBullet 9 Piece Pro 900 Hi-Speed Blender Mixer Set NB9-0901." 

As a reminder, eBay introduced Product pages some time ago (without the Buy Box), and it uses Item Specifics from seller listings to match them to the right Product pages. 

How did eBay decide which seller/listing to give the Buy Box to? The Nutribullet Product page with the Buy Box stated: "Brand New - The lowest priced fixed-price listing for this product in New condition."

Scrolling further down the Product page revealed a section called "All listings for this product." In between the two sections were other options (they looked like ads, we almost missed their importance):

- New (Other): Lowest Price - clicking on that box changed the top area so that a visitor would be purchasing that item if they then clicked the Buy It Now box.

- Pre-Owned: Lowest Price - clicking on that box changed the top area so that a visitor would be purchasing that pre-owned item if they then clicked the Buy It Now box.

- Auction: Ending Soon - clicking on that box also changed the top area - and the Buy It Now box was replaced with a "Place Bid" box.

We tried doing the same search in a different browser and found the Nutribullet Product Page had *two* Buy Boxes: one for Brand New: lowest price, and one for Pre-Owned: best pick.


One of the biggest differences between the Buy Box on Amazon versus eBay is that sellers on eBay offer such varying terms, while sellers on Amazon are forced to offer standard terms. That could prove frustrating for shoppers.

As for sellers, you tell us what you think of having to compete for the Buy Box.




Comments (21) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: comments This user has validated their user name.

Wed Aug 30 04:12:21 2017

Ebays preference for doubling down on failed ideas seems to be like second nature to the company. It is only natural they continue to try and copy amazon because it was one of their greatest failures.  

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: FeelingFroggy This user has validated their user name.

Wed Aug 30 06:36:05 2017

Gesh now if only there were some buyers. A Buy box without Buyers. What a novel idea.

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

This user has validated their user name. by: Rexford

Wed Aug 30 06:39:46 2017

Ina writes "How did eBay decide which seller/listing to give the Buy Box to?"

Let me guess, big box retailer?  Large enterprise seller?  Chinese?

Just another means of giving one of the above more visibility while the small seller is pushed further to the back of the bus.

eBay still want to be Amazon.  It will never happen, especially with eBay's current "leadership".

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

This user has validated their user name. by: The End

Wed Aug 30 07:49:49 2017

Auctions still exist.
Let the fun continue  :o)

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

This user has validated their user name. by: toolguy

Wed Aug 30 09:27:33 2017

Were either item a "promoted" listing?

eBay is hell bent on destroying itself.

My guess is Amazon has plants in eBay management and they are doing a good job. . .

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: b86fiero This user has validated their user name.

Wed Aug 30 10:03:54 2017

Good grief!  There's more than enough to contend with just getting an item seen in the regular search format let alone the new pay to play promotions and promoted item options.

With the millions of listings on the site what are the odds of any small seller getting that prime acreage?  And at what cost?

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

This user has validated their user name. by: toolguy

Wed Aug 30 10:05:16 2017

WOW!

This more of a mess then I 1st thought when I read this here.

eBay has lost it's mind. . .

It's just more of a reason for me to spend more time in my garden and get my canncreme.com site up and running!

I'll be the guy who's making CBD lotions and cremes for those with arthritis aces & pains. If your body hurts I got the cure!

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

This user has validated their user name. by: eXtinctBay

Wed Aug 30 10:16:09 2017

This is not a new feature- eBay has been doing this for a while.

And just like Amazon, their version of the Buy Box does not place the best deal in front of the buyer, just the one which makes the most money for the site.

Case in point: I once had a pre-owned item that had the lowest price at $59.95 with free shipping. I am a TRS with 100% feedback. With these credentials, I would assume my item would be featured first in Best Match, the Buy Box, or any other page.

The ''Best Pick'' was from Germany for $79.95 PLUS INTERNATIONAL SHIPPING from a poor feedback seller (probably a drop shipper). And was far from market price or value. Luckily, a smart buyer adjusted her search options and saw right through this baloney.

The question here is, how many smart buyers are there? Or are people just lazy, and will accept the first thing crammed down their throat??

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: pace306 This user has validated their user name.

Wed Aug 30 10:28:08 2017

Was this implemented by Nutri Bullet or by eBay?

That's the real question.

They ran this test last year in DSLR cameras for about a month and I had the same question then (since there was a Canon DSLR DEAL) ..... who "got the box"

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: Volvo351 This user has validated their user name.

Wed Aug 30 10:33:12 2017

Oh, BTW, nice to know I can purchase a "pre-owned" NutriBullet, complete with someone else's cooties! Very reassuring that someone fell for this gadget and decided to foist it on another sucker rather than have it clutter up HIS kitchen!

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: Volvo351 This user has validated their user name.

Wed Aug 30 10:34:57 2017

Can't I buy one of these off the 800 number given in a late-night infomercial? If I'm one of the first one million callers, I get free shipping!

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: leathermermaid8 This user has validated their user name.

Wed Aug 30 11:05:07 2017

There have to be other ways of staying competitive, copying another business' model will only get your so far.  Consider also that with so many eBay sellers using Amazon as their dropshipper, it seems a little silly to bother.  Not even making it as Amazon Lite, more like Amazon Lead.

Buyers who want the Amazon experience will continue to go there, period.  Why can't they set themselves apart as the biggest recycling site instead?  Nothing would be more politically correct than touting eBay keeps landfills emptier saves fossil fuels, blah blah blah or something?  Geeze.  just how hard is it to get an original idea anyway?  they could separate their "new" goods into an amazon like section if they just HAVE to.    Yes, its been said before.

Besides that, they would actually have to buy and OWN whatever they sold there if they want to be Amazon.  Being somebody else's dropshipper has plenty of risks.  

Most who shop online now know to research labels and products before paying big bucks for junk, they know how to check for better prices or new merchandise without committing themselves (mostly).  Ebay would be better served regaining trust and enthusiasm.

As I am only a buyer on the site, I can tell you don't spend nearly as much as I used to or waste time wading through crap I can get locally.

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

This user has validated their user name. by: Ming the Merciless

Wed Aug 30 12:58:40 2017

Can anyone remember the last time we saw an ORIGINAL idea with merit conceived and implemented by ebafia management?

Want some original ideas, Devil? We have several but it will cost you to even hear them.

You will ignore what your sellers tell you and continue to issue embarrassing quarterly reports #failing.

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: Chicago48 This user has validated their user name.

Thu Aug 31 06:51:55 2017

explain please.  The Buy Box is ONLY for fixed price correct?  Not for auctions and Best offers?

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: Truk This user has validated their user name.

Thu Aug 31 08:17:16 2017

eBay ain't Amazon quite following and blaze your own trail again

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: HardWorkingSeller This user has validated their user name.

Thu Aug 31 08:30:24 2017

I saw this previewed at the eBay Open event and based upon this decided that I would ramp down my eBay business selling refurbished electronics and probably move over to Amazon selling new items.

If I am going to be required to compete for a buy box sale then that will kill what few sales now take place through eBay.  My items are expensive relative to the average (as I invest time and skills in testing and refurbishing them) and eBay doesn't give me the tools to communicate that added value when they force me to compete on price with the guys selling junk out items fresh from the dumpster.

Very reluctantly I reached the conclusion that the new eBay business model (selling fashion to affluent millennial females on price, it seems) no longer fits what I do for a living.  The web store I have does OK as I'm not competing on the screen against people with no product knowledge and my real competition is sellers of new product, but that probably isn't going to scale to fill the gap left by eBay.

I think the writing was on the wall when Cassini took away the literal text match in search that worked so well in the industrial categories where buyers know exactly what they want and the only questions you need to answer are ''can you prove that it works'' and ''when can I get it''.

May be another platform will realize that's where the margin is as eBay clearly doesn't get it.

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

This user has validated their user name. by: VV

Thu Aug 31 08:36:29 2017

I sell on Amazon as well and still get sales without the "Buy Box". Not saying this is a good thing for ebay, but, it's not end of the world. Throttling and hidden listings are more of a concern.

Interesting to see that even Toolguy isn't on board with this.

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: TomH This user has validated their user name.

Thu Aug 31 13:48:02 2017

eBay keeps on showing they do not realize what they should be doing. If I am looking for any commodity type item I go to Amazon first. They almost always have the item and three minutes (max five minutes) later, it is ordered, paid for, and I'm done. I don't even consider eBay for this type of item -- does not matter how they present their clunky version clone of Amazon.

On the other hand if I am looking for a really old Army Field or Tech Manual (which I do for various projects and work for others), vintage maps, and other vintage this or that, then I'm at eBay.  Unfortunately, eBay in its dumb ass wisdom has run hundreds, if not thousands, of the legitimate sellers of authentic items off the site. Plus their non-search, search engine takes minutes and minutes if not hours to actually find anything resembling the search terms entered.  For example, if I am looking for WWII US Army Tactical Maps of the 1944 Bastogne area I am not looking for three pages of search results of modern European road maps.
In the beginning and up until about 2008 searches similar to the above were usually successful.  Hardly ever now.

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: Volvo351 This user has validated their user name.

Fri Sep 1 09:44:12 2017

@Froggy

Whadd'ya mean there are no buyers? I just made a $24.99 sale this week; first one in a fortnight. I'm swimmin' in dough!

Perminate Link for eBay Implements Amazon Style Buy Box   eBay Implements Amazon Style Buy Box

by: pace306 This user has validated their user name.

Fri Sep 1 14:18:53 2017

NutriBullet Is known to be very anti 3p seller - hence my question on why this item was chosen.

Did they ask eBay to do it?

Is this another eBay pay to play ?

OR is it just a random item?

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