|Mon Jan 23 2017 12:38:11|
Racist Image Added to Toy Page in Amazon Catalog
By: Ina Steiner
A seller added a racist image to Amazon's catalog for a Hasbro toy. We've sent an inquiry to Amazon requesting comment.
The "parent" page for the Hasbro Pie Face Game
is listed with several photos and a video created by Hasbro. But sellers can also add what's called "child" variations. Amazon explains
: "Similar products that vary according to defined variation theme, such as color or size, share a parent/child relationship."
Under Package Quantity, click on any of the quantity variations to see the offensive image, such as this one
Note that the Hasbro Pie Face Game appears in the Home and Kitchen category rather than the Toys and Games category, so Hasbro probably didn't create the original product page.
Other sellers have leeway in changing catalog information for product pages - something that irritates many sellers when their colleagues add incorrect information or add photographs that detract from the product.
The sellers who listed under the variation in this case are at risk of customer ire if shoppers don't realize the image was likely changed after the sellers posted.
Amazon is already cracking down on sellers in a variety of ways since last summer. This sort of behavior may result in Amazon restricting sellers further. And it is bound to elevate concerns from brands that are leery of the risks of selling on Amazon and of having unauthorized sellers listing their items.
Amazon sellers are welcome to weigh in with their thoughts about how this happened, how it can be prevented from happening in the future, and of course we'll update this post if/when Amazon responds.