eBay has been warning sellers about its upcoming ban on active content
that it announced 4 months ago, and we are getting questions from readers about what it means and how it will impact them.
The decision is a long time coming. Allowing sellers to embed active content inside listings on eBay's website left it vulnerable to exploitation by bad characters. On the other hand, it allows sellers to include useful features, such as scrolling galleries to help cross-merchandise and boost sales, which is the reason eBay has waited so long to make the decision. (eBay had told developers in June 2008 that it planned to ban active content, then reversed that decision 8 months later.)
Here are a couple of things eBay sellers should know:
- The ban will take effect next year, first limiting active content on new listings, then completely blocking active content on all listings including Good Til Cancelled listings as well as eBay Store pages.
- You can expect more information from eBay about the coming ban in the Fall Seller Release at the end August - this will include information on how to be compliant when embedding video in listings.
The third-party developers with whom I've spoken who work with eBay assure me that their tools will be compliant. But if you use active content directly or through certain templates or through fringe developers, you'll want to make sure you're listings will be compliant.
We'd like to know what questions you have about eBay's upcoming ban on active content, and how confident you are about whether your listings will comply.