|Wed Jan 28 2015 21:19:41|
eBay: We're Not in the Business of Selling Soap
By: Ina Steiner
When reading about rare photographs of the Beatles going up for sale on eBay, you might assume it's part of the company's new auction platform launched in partnership with high-end auction houses including Sotheby's.
But, as we report in Thursday's newsletter, the sale is being conducted through a regular old eBay Store set up by the owners - and, the rare art collectibles aren't even being auctioned at all.
Tomorrow's article has more on why the owners chose to use the fixed-price format on eBay rather than auction them off to the highest bidder.
But it's also interesting to read what eBay manager Gene Cook told the LA Times in its piece about the sale, which it said was part of a ramping up of its art and collectibles division.
"EBay thinks of itself as uniquely positioned and uniquely equipped to service customers with special kinds of items not because they need them - I always say we're not in the business of selling soap - but things that strike a chord with them, that have lasting emotional value," Cook added. "We have the opportunity to engage with people who are buying and selling things that really add value to their lives."
You can read more in the LA Times piece. Let us know what you think of using fixed-price versus auction format for rare items.