|Fri June 28 2013 17:54:53|
Amazon Launches Pinterest Like Collections
By: Ina Steiner
Amazon.com launched a new feature with a nearly identical concept as Pinterest - Amazon Collections lets shoppers share products publicly grouped by themes or interests. The feature is different from the Amazon wish list, shopping list, or listmania, and the marketplace explains you can use the feature to "show off your unique style," or to "see what others have Collected on Amazon."
The feature is very similar to Pinterest, the social networking site that has taken the Internet (and ecommerce) by storm through its visual presentation that compels visitors to "repin" items to their own "boards." On Pinterest, users can share recipes, photos, fashion ideas, articles - and of course lots and lots of products. And most sites, including Etsy and eBay, include Pinterest buttons on their listings hoping shoppers will "pin" them on their boards for greater exposure and traffic back to their marketplaces.
Unlike Pinterest, Amazon Collections appear to be limited to items for sale on Amazon, at least for now.
If you use Pinterest, you'll feel quite at home with Amazon Collections. You can "like" individual items by clicking on a heart icon, you can "follow" other people and their collections, you can create your own collections (similar to Pinterest's boards).
I stumbled upon the new feature on a product listing page on Amazon, but Amazon explains not all listings have a Collections icon yet. "Collections is a new feature, and we haven't yet added the Collect button to every product page. To Collect ANY item on Amazon.com: drag this button to your browser's bookmarks bar and click it on any Amazon.com product page."
You can peruse other people's collections thanks to categories at the top of your Collections page: Books, Movies, Music, Men's Fashion, Women's Fashion, Featured and Following.
Amazon explains: "Everyone starts with a few empty Collections, but you can create your own, too. When you're collecting an item, you can choose an existing Collection or type the name you want in the box at the bottom and click Create." Also, "You can always get back to Your Collections through the Your Account page. While viewing one of your own Collections, you can add a description, edit/remove items, or delete the entire Collection."
eBay acquired social shopping site Svpply last year, but I haven't seen any integration of social shopping features on the eBay marketplace.
One thing to note: when I added an item to my collection, it publicly displayed my name. Some collections were identified by first name only, so check the settings if you are concerned about privacy.
I believe Amazon reached out to bloggers in the early stages of rolling this out. I could only find a couple of mention of the feature, the earliest on April 29.
Give Amazon Collections a peruse and let us know what you think.