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Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sun Apr 21 2013 12:19:15

Amazon to Open First Retail Store in London?

By: Ina Steiner
Sponsored Link
Could Amazon.com be opening its first retail store in London? Business consultant Dan Barker published a blog post that includes a link to a cached listing for a job posting that had been published on eBay's Gumtree classifieds site.

"As this is our first Amazon store you will be a part of our companies (sic) history. You will be heavily promoting the store within Westfield enticing passers by to visit our state of the art show room," the supposed Amazon job listing reads.

Barker was hedging his bets about the accuracy of the listing. "If the ads are genuine, the store will apparently be in East London, in Westfield Stratford (the same site as the London Olympics). There has been no official announcement from Amazon, and this hasn't been covered on any news sites or blogs as far as I can see. But the ads seem genuine, and recruiters are apparently proactively approaching people via email."

His Tweet about the blog post garnered some attention, with Harry Apostolakis (Marketing at LVMH) tweeting in response, "I agree opening a high st store have it's benefits, but the ad itself seems weird."

The idea of Amazon opening a retail store is not a strange one. As Barker wrote, Apple and Google opened retail stores in London.

As we noted in December, Charlie Rose interviewed Amazon CEO Jeff Bezos last year and asked him if Amazon would develop brick-and-mortar stores. Bezos said he would love to, but only if Amazon had a "truly differentiated idea."

I've sent an inquiry to Amazon and will update this post if I learn more. In the meantime, does it make sense for Amazon to open a retail store? After all, it sells Kindles and rumor has it the company is working on a smart phone. Would it be like an Apple Store, or would there be an opportunity for Amazon to do something truly differentiated?



Comments (4) | Leave Comment | Permalink
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Perminate Link for Amazon to Open First Retail Store in London?   Amazon to Open First Retail Store in London?
This user has validated their user name. by: Ina
       
Mon Apr 22 08:00:50 2013
Amazon's UK spokesperson said, "as a company, we do not comment on rumour or speculation."
Perminate Link for Amazon to Open First Retail Store in London?   Amazon to Open First Retail Store in London?
This user has validated their user name. by: Al G
       
Mon Apr 22 09:52:28 2013
Maybe they should keep their overhead low & sell the Kindle from a "take-away" food truck like they do in L.A.

That way they can Tweet their location ahead of time, have the people line up in queue, pull up, sell out & move on.

It should work for electronics. Maybe on this side of the pond as well.

Besides, you don't need "no stinking food vendor's license."
Perminate Link for Amazon to Open First Retail Store in London?   Amazon to Open First Retail Store in London?
This user has validated their user name. by: Sandymenu
       Web Site
Tue Apr 23 10:02:31 2013
Hmmm...what an interesting topic.
Perminate Link for Amazon to Open First Retail Store in London?   Amazon to Open First Retail Store in London?
by: RCL This user has validated their user name.
       
Wed Apr 24 08:30:20 2013
Let's see eBay copy Amazon when it expands into brick and mortar.


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