|Sun Dec 8 2013 19:45:45|
Sellers Call on Etsy to Promote Vintage Side of Marketplace
By: Ina Steiner
Sellers say Etsy's holiday marketing campaign ignores the vintage side of the marketplace. The new campaign features videos of sellers of handmade goods but includes no mention of vintage items available for sale on the marketplace.
That's just the latest example of how Etsy puts all of its marketing efforts into handmade goods, sellers say, which hurts their sales and potential for growth.
Etsy acknowledged they have heard from sellers that sales of vintage goods were down, but a spokesperson told EcommerceBytes nothing in its data suggests that the category overall is trending differently from the rest of the marketplace. She said, "We encourage vintage sellers to follow the same tips we give every seller: take great pictures, use relevant tags and titles, and take advantage of holidays, seasonal changes, cultural events, and lifestyle trends in your own marketing."
Sellers say they understand they must promote themselves, but they also had suggestions on how Etsy could support their efforts.
All of the sellers we spoke to said Etsy should include vintage in email and blog activity. Michele, who sells vintage jewelry on Etsy, said, "I'm not just a vintage seller, I'm also a customer, and frankly, I don't bother much with the blog because it doesn't speak to me as a customer or a seller."
Andrea, who sells vintage decor, jewelry and watches on Etsy and on her own website, said Etsy should also include vintage more on Etsy Treasuries and on Pinterest. "Use more vintage-related meta tags and key words on their website source code," and, "show how handmade, modern and vintage can work together to encourage cross pollination."
Some sellers were dismayed that vintage was not included in the holiday marketing campaign. Andrea suggested Etsy "spend some money advertising their vintage shops and over 4 million items."
Margie, who sells vintage as well as some handmade jewelry on Etsy, and also sells books on Amazon and Alibris and the occasional item on eBay, said "Etsy needs to include us in Emails, include us in all promotions, and promote Christmas sales. In general, Etsy needs to include the vintage sellers in everything they do. We may not be as large a group as the handmade, but we are not so small as to be missed in their bottom line if we weren't there."
Look for additional coverage of this issue in tomorrow's Newsflash newsletter, and let us know what Etsy could do to better promote vintage items.