|Mon Oct 7 2013 22:16:00|
eBay Pulls Gift Cards - What's the Impact on Sellers?
By: Ina Steiner
Looking to purchase an eBay gift card at your local grocer or office-supply store? Sorry, you're out of luck. Searching among the Amazon, Barnes & Noble, Facebook and ToysRUs and restaurant cards hanging on the pegs of your local retailer gift-card racks, you'll no longer be able to find eBay cards.
eBay spokesperson Ryan Moore said it was a business decision to stop offering the cards in retail locations - you can still purchase eBay gift cards on eBay.com, however.
Buyers started noticing the cards were getting harder to find earlier this year, and by September, they'd dried up completely. This will be the first holiday shopping season without eBay gift cards in stores since eBay launched them in 2007.
Reading some of the comments on discussion boards such as this eBay board reveals the absence of eBay gift cards in retail stores could be bad news for sellers. Not only is eBay potentially losing out on acquiring new buyers who receive a gift card from a friend, many people purchased gift cards for their own use.
- Some people purchase gift cards with cash rather than paying for purchases with a credit card.
- Other people buy gift cards for themselves over time in low denominations, and once they've accumulated enough, splurge on a higher-priced purchase.
"I used to buy alot more from ebay but now that i can't buy ebay gift cards I don't . I dont want to put it on my charge card and have a bill. So I used to buy ebay cards for cash. they should put them back in stores!!!"
"Not being able to buy cards for cash keeps me from buying more higher priced items. Buying cards with cash, I can build up my account when I have a few extra dollars and don't have to worry about over-spending."
"Buying an eBay gift card online doesn't work for someone who wants to purchase one with cash."
Read more about eBay's decision to scale back on its gift cards in Tuesday's EcommerceBytes Newsflash, and let us know what you think - will this have a big impact during the holiday shopping season?