|Thu Sept 20 2012 13:41:00|
eBay Denies Traffic Problem, Blames Omniture Traffic Reports
By: Ina Steiner
Two days after I wrote about a problem with eBay's reports that showed a sharp decline in some sellers' Store traffic, eBay acknowledged the problem on its systems board. I had to do a double take when I read it, as eBay used the exact title of my blog post, "eBay Sellers Stores Reports Show Traffic Drop."
EcommerceBytes Blog September 18: eBay Sellers Stores Reports Show Traffic Drop
eBay Announcement Board post September 20: eBay Sellers Stores Reports Show Traffic Drop
eBay spokesperson Ryan Moore responded today to my initial inquiry from Monday. "We have identified a technical issue with Omniture reports and are working to resolve it," he wrote in an email.
In an announcement on its Systems Announcement Board today, eBay said it was aware of a reporting issue impacting metrics on the Omniture site. "While we are working diligently to correct this reporting issue, please be assured that actual traffic to eBay Stores has NOT been impacted."
The announcement continued, "We are doing everything possible to restore this data as quickly as possible, and we apologize for any confusion this has created. We will update this post with additional information and an ETA on the permanent fix as it becomes available."
I've asked Ryan for more information, including which data sellers should discount when reviewing their traffic reports. I've also left messages for Omniture PR to find out more about their glitch. I'll update this post if more information is forthcoming.
BTW, we often hear about problems with eBay's traffic reports - just last month, for example, sellers noticed another strange issue with the reports.