|Thu Sept 13 2012 13:51:04|
What Do You Think of eBay's New, 'Less Quirky' Logo?
By: Ina Steiner
eBay announced it will be rolling out a new logo in mid-October, saying it reflects who eBay is today - a global online marketplace that offers a cleaner, more contemporary and consistent experience.
eBay Marketplaces President Devin Wenig wrote in the announcement, "The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We're incredibly proud of how eBay started and quickly grew into the world's largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that's always true. But we've evolved a lot in the past few years, and eBay is much more than auction-style listings today."
eBay launched 17 years ago and rebranded from AuctionWeb to eBay in 1997. According to the book, "The Perfect Store," investor Benchmark's Bob Kagle hooked eBay up with CKS Interactive, who created the logo.
The letters in the current logo overlap - CSK said it was "suggestive of the ties binding the eBay community togheter"; the letters are not on a straight line, giving it an offbeat feel, "reflecting that eBay was not Nieman-Marcus or Tiffany's."
Not surprisingly then, the letters in eBay's new logo do not overlap and are on a straight line, reflecting eBay's move away from community and away from auctions and "quirky" - eBay's CEO John Donahoe has complained about eBay "looking too much like a flea market."
One reader wrote in saying he had a few questions about the new logo, wondering how long it took to design it and how much it cost.
In Wenig's letter, he signs off with the words, "Welcome to eBay today. And stay tuned. There's more to come." Any guesses as to what's to come? Let us know what you think of the new logo, and what buyers will think of it.