|Thu July 19 2012 22:35:58|
How Will eBay's Best Match Changes Impact Your Traffic?
By: Ina Steiner
It's a big deal when search engines change their algorithm, as anyone who has ever had their website buried in search results after a Google change (like Panda) knows all too well. So eBay sellers are bound to be upset when they learn eBay has decided to change its Best Match search algorithm - with no advance notice to sellers.
EcommerceBytes learned of the change when a seller on the eBay PowerSeller board said they were told by a customer service rep that the reason their listings dropped beginning Friday, July 13th, was due to Best Match changes the marketplace was rolling out.
eBay spokesperson Johnna Hoff confirmed the change to Best Match for auction listings - time ending will have reduced importance in the algorithm for auction listings, she said. See Friday's Newsflash news story for details.
Hoff said, "Best Match will be using relevance and popularity factors and reducing the importance of end time in sorting auctions."
Have you noticed any changes in traffic to your auction listings since last week? What do you think of the time-ending factor in search results, and how will this change your behavior both as a buyer and a seller?
Update 7/21/12: See the latest blog post from Saturday, July 21st, for updated news from eBay about the test.