Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon July 10 2017 16:12:43

eBay Ads Cast Doubt on Amazon Prime Day Deals

By: Ina Steiner

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With Amazon Prime Day hours away, eBay launched a campaign to cast doubt in shoppers' minds about just how good those Prime Day deals may be, urging them to check eBay.

No one enjoys learning they paid more than they had to, and the ads feature people experiencing the unpleasant sensation they might have overpaid for what they thought was a "prime" deal.

In a blog post today, eBay wrote:

"eBay is asking consumers to think again before they buy something without first looking on eBay as we debut the next phase of our new brand platform, "Fill Your Cart with Color," in North America. Starting today, you'll see eBay on TV in a new series of ads, challenging people who thought they got a prime deal on their recent purchase with a simple question: "Did you check eBay?""

In one ad, a little boy's smile turns to tears when a woman interviewing him with a microphone in her hand asks him if checked eBay and expresses disbelief when he says no.

eBay's Colorful Cart campaign is a clear case of number two going after number one, with eBay acknowledging the popularity of shopping on Amazon with references to "beige boxes."

eBay is also acknowledging Prime Day on its home page slider with the message, "Their Prime Deal Is Our Everyday Deal" - though it doesn't mention Amazon by name. That could backfire if it reminds shoppers on eBay to head over to Amazon to check its Prime Day deals.

(We noticed Amazon is including a shopping cart with a rainbow in its Prime Day messaging and aren't sure if it's in any way meant as a response to eBay's Fill Your Cart with Color campaign.)

Amazon has something eBay doesn't have: a home assistant that can facilitate voice-command shopping. Amazon is running Prime Day deals on its hardware including the Alexa-powered Echo and Dot devices, so eBay turned to what just a few years ago would be an unlikely partner: Google. Shoppers can pick up a Google Home & Chromecast Video Bundle on eBay for $99.99. (Walmart is offering a Google Home for $99 and a Chromecast for $25 today.)

eBay's Hal Lawton shared the three new video ads on Facebook and where it's running them, publishing the following post Sunday evening (notice the reference to a "prime" deal on eBay):

So much going on...

Yesterday: We extended our brand campaign to 1800 national theaters, including movies like Spider Man, Despicable Me 3, Wonder Woman, and War for the Planet of Apes.

Tomorrow: We launch our next phase of creative on tv and radio as well as digital and social -- DID YOU CHECK EBAY? Check out 3 of the spots.

Today: Shop a prime deal on a Google Home & Chromecast bundle. It is the guaranteed best deal for $99.99 (+ free shipping)...only on ebay!

The idea of reminding shoppers who may be fired up by Amazon Prime Day to check eBay for better deals seems like a positive for eBay sellers. Though it's painting itself into a corner with its focus on low prices.

As you observe ecommerce marketing initiatives over Prime Day shopping days, let us know what you see and what you think of them.

Comments (23) | Leave Comment | Permalink
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Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: FeelingFroggy This user has validated their user name.

Mon Jul 10 17:19:40 2017

As much as we hate to agreed with Ebay. The preview we have seen has prices comparable to Ebay or a tad higher. So Ebay is probably the best deal around BUT

We prefer to shop Amazon even if it means paying a tad more. LESS HASSLE more postive transaction.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: futervest This user has validated their user name.
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Mon Jul 10 17:47:59 2017

Yet another reason to stop selling on ebay ITS A GIVE AWAY MARKET. There is no money to be made in a market that promotes the lowest possible price. The only one that stays in business is eBay.  It may be good for the buyer but is DEATH to the seller.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: RL15 This user has validated their user name.

Mon Jul 10 18:56:44 2017


if anyone wants to try to buy anything on fleece bay, good luck with the search results showing anything you are looking for.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: Snapped This user has validated their user name.

Mon Jul 10 20:49:03 2017

A certain sign of business desperation is revealed when a business with nothing 'special' to offer themselves is reduced to trying to gain attention by demeaning their main competition.  Using children, no less.

Happens in politics too.  (e.g. negative ads).

What's really sad though, is that before eBay threw away (instead of leveraging) their ''successful past'', they OWNED the whole 'resale' e-marketplace without peer.  To be sure, retail, by volume alone, is a larger playground and there's no faulting attempts to stake a claim there, but abandoning what they could not be matched by in favor of what they can not match was not the smart way to do it.

So now, in comparison, they have diminished themselves to a pleading also-ran with nothing to unique to offer but a race to the bottom - from which only THEY, not their sellers, might profit.  

And that's only IF a buyer can find what THEY seek, instead of what eBay has decided they 'know better' to offer.

'Color' it pitiful.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: grandlady This user has validated their user name.

Mon Jul 10 21:17:51 2017

I had some eBay auction listings that ended yesterday with no bids. eBay wanted me to relist them at .99. They even had a button to do it automatically. I was appalled. I am not a 99 cent store. But eBay would have lots of bargains for Prime Day...

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

This user has validated their user name. by: BuildingMyOwnSite

Mon Jul 10 22:35:31 2017

@Grandlady:

DO NOT DO ANYTHING EBAY ADVISES YOU TO DO!

(I expect you already know this)

WHO, would advise their customers (sellers) to give up that easily, and list for $0.99???  

NO ALGORITHM in the world can POSSIBLY advise sellers correctly in that situation.  WHY! doesn't Ebay see how UTTERLY STUPID THEY LOOK BY DOING THAT?   (Sitting here pulling my hair out)........

I give up

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

This user has validated their user name. by: BuildingMyOwnSite

Mon Jul 10 22:41:11 2017

@Grandlady:

The Dollar store just went out of business in our town last month.  'Course if they were .99, maybe they would have survived.....

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: pace306 This user has validated their user name.

Mon Jul 10 23:11:02 2017

"Their Prime Deal Is Our Everyday Deal"

Yeh, but your VERO isnt THEIR VERO

Your hidden rules changes arent THEIR rules changes

Your insanity is no one elses but your own.

The price match was for 600 SELECT vendors - what about the REST of us?

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: Sierra This user has validated their user name.

Tue Jul 11 00:21:52 2017

I just saw one of the eBay prime day commercials and couldn't help but chuckle. Go eBay! I sell on both sites, and both are equally slow.  

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: Chicago48 This user has validated their user name.

Tue Jul 11 06:15:24 2017

I doubt Ebay is #2 anymore.  If you go to downdetector, everyone experiencing glitches.  Customers cannot checkout.  Sellers cannot list.  It's a mess.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: maxmad This user has validated their user name.

Tue Jul 11 12:53:42 2017

I actually compared some of eBay's deal prices  to amazon's everyday prices,

Amazon was cheaper.......without prime day

Negative advertising doesn't work, everyone knows that, plus ebay is delusional to think it can even compete with amazon,

Ebay stocks nothing, owns no product, has no warehouse, ships nothing,

Maybe they should have discounted seller fees, before running this fake ad  

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

This user has validated their user name. by: RKTOYS

Tue Jul 11 12:59:03 2017

As much as I'd like lower fees, eBay's more difficult fight is against customer poverty and herd mentality.  Were eBay to drop all fees but Paypal, it would only be a ~12% drop in price.  In toys, you're looking at a customer base that won't touch anything for less than 40% off and then half the time they'll expect free shipping to boot.  It's the economy and it's out of eBay's hands at this point.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

This user has validated their user name. by: RKTOYS

Tue Jul 11 13:05:59 2017

Sometimes I wonder if people collect toys or chain store receipts.  It's astounding to me to read the complaints about distribution and driving to stores for weeks on end.  Yet, online, the same products sit despite being priced below retail.  On what planet does it make sense to waste $30 in gas and pay sales tax because you're too cheap to handle $6 shipping?

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: mcposty This user has validated their user name.

Tue Jul 11 16:10:53 2017

Yea come to ebay and get the first 10 pages of Chinese fakes

Fill your cart with color..the same color of corporate crap that is being sold at amazon..cause you will not find anything unique anymore

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: Sierra This user has validated their user name.

Tue Jul 11 23:26:12 2017

@maxmad, negative advertising is nasty stuff, but it works sometimes. How do you think we ended up with the current mess in Washington?????

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: booklover27 This user has validated their user name.

Wed Jul 12 11:28:08 2017

How hilarious can Ebay be.  They will never compete with Amazon.com because of the evil nature of their  company which has caused great pain to its sellers and angst to its buyers.  It is a lousy company that needs to go the way of their subsidiary Half.com which was once a great company with a promising future.  Anything these people at Ebay touch withers and dies.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: donald This user has validated their user name.

Thu Jul 13 00:30:18 2017





All I can say is I sold more on Amazon Prime day then on ebay and I had nothing on sale.


Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: Bidonmine This user has validated their user name.

Thu Jul 13 08:12:47 2017

I buy several items a month from Amazon... Could not find anything that was in a Prime Special, even when checking for common popular items.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

This user has validated their user name. by: IDKwhoIare

Thu Jul 13 12:48:10 2017

I missed Prime Day.  Did not hear about it until after it was over...seems like eBay is not the only one that needs to do ads.

Perminate Link for eBay Ads Cast Doubt on Amazon Prime Day Deals   eBay Ads Cast Doubt on Amazon Prime Day Deals

by: ElevenPastEleven This user has validated their user name.

Thu Jul 13 16:52:38 2017

     
I'd NEVER consider selling on a site like eBay, but continue to buy hundreds (if not thousands) of items from the site every year.

Despite it's annoyances, eBay still presents a much wider, more dynamic set of choices to shoppers.

Fortunately there are still quality sellers who stock the interesting or odd or niche items haven't all been run off by the career complainers.

Search is reliable only for being a mess, but circumventing the intent of algorithms isn't rocket science...Amazon search is equally irritating, only made worse with that predictable catalog..a colossal bore!

Ignoring the hamster wheels spinning "sales" and "savings" helps keep focus where it belongs,along with desire, mystery...

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