Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri May 19 2017 15:16:22

Five Facts about Amazon Prime Day 2017

By: Ina Steiner

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Merchants are awaiting news of this year's Amazon Prime Day so they can prepare. Even those who don't run official Prime Day deals are eager to learn when they might expect a surge in online shopping in the sleepy dog days of summer as the retail giant whips consumers into a frenzy of spending.

Amazon began prepping some merchants late last week. Here are five facts you should know about the biggest holiday shopping day of July.

1) Amazon Prime Day 2017 will take place the second week of July.

2) Amazon Prime Day deals will actually run for 30 hours.

3) Amazon merchants have until May 21, 2017 to submit their top ASINs for Lightning Deals for Prime Day consideration - no exceptions.

4) Deals must offer discounts of at least 20%, and there must be enough quantity to last the duration of the offer (Prime Day Lightning Deals run a maximum of 6 hours).

5) For the privilege of offering steep discounts to Amazon Prime Day shoppers, merchants must pay a fee of between $300 and $500 - per deal.

Look for more on Prime Day 2017 and seller tips for preparing for the event in EcommerceBytes email newsletters.

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This user has validated their user name. by: toolguy

Fri May 19 15:43:59 2017

For BIG fish only, small sellers need not apply!

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This user has validated their user name. by: eXtinctBay

Fri May 19 16:58:29 2017

....merchants must pay a fee of $300-$500 per deal for the privilege of offering steep discounts to Prime members.....

Don't get any silly ideas, Mr. Wenig!!

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by: mcposty This user has validated their user name.

Fri May 19 23:07:19 2017

Fact 6. AMazon sucks

Perminate Link for Five Facts about Amazon Prime Day 2017   Five Facts about Amazon Prime Day 2017

This user has validated their user name. by: Ming the Merciless

Sat May 20 23:27:46 2017

Boycott Prime Day.

Perminate Link for Five Facts about Amazon Prime Day 2017   Five Facts about Amazon Prime Day 2017

by: TomH This user has validated their user name.

Sun May 21 07:43:21 2017

I agree with toolguy and Ming on this.

Been selling and buying on Amazon for years and have never participated with their Prime day in any fashion. I can not remember them ever having anything I would buy on one of their ''bargain?'' sale programs.

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by: topdog This user has validated their user name.

Mon May 22 08:10:22 2017

For those who said that it's just for big fish - not so. We were invited to participate.
That said, we can't afford to. Why? We'd have to pay $500 to give products away. Our offer has to be 20% below the LOWEST PRICE WE'VE HAD ALL YEAR. So if we've already had a sale, it has to be 20% BELOW THAT. So unless we have incredible margins, we would probably lose money after we pay their fees. Nuts!

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This user has validated their user name. by: RKTOYS

Mon May 22 08:13:16 2017

@topdog
"In its majestic equality, the law forbids rich and poor alike to sleep under bridges, beg in the streets, and steal loaves of bread."

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by: Bidonmine This user has validated their user name.

Mon May 22 09:29:36 2017

Last Prime day, I simply set my FBA and FBM listings for a 20% regular discount. I made a lot of extra sales that day without having to be an 'official' participant.

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by: Garcia This user has validated their user name.

Mon May 22 18:26:06 2017

I am a buyer and would never think of being a seller on Amazon, but I have never participated in Prime day even thought I use Prime for purchasing.

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by: Jester This user has validated their user name.

Wed May 24 00:19:30 2017

It's for brands, white and private label products I would mostly think.

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This user has validated their user name. by: toolguy

Wed May 24 15:01:11 2017

Only 10 responses mine makes 11

You see, sellers could care less about Amazon, but when the subject is EBAY

Everyone has something to say. . .

Perminate Link for Five Facts about Amazon Prime Day 2017   Five Facts about Amazon Prime Day 2017

by: Barbbie This user has validated their user name.

Sun Jun 11 11:36:31 2017

My sales for prime day were actually less than the previous years sales so I am not excited. However, I would never pay them for the "privilege" to discount myself into bankruptcy.  
Sounds like a wholesaler or manufacturer type deal to me (or maybe good for Chinese, bulk junk sellers, or aliexpress resellers).



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