Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Mar 14 2017 13:28:49

Can Sellers Trust eBay's Promises about New Ads?

By: Ina Steiner

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eBay recently promised to remove third-party Product Listing Ads from its site, a move heralded by sellers who couldn't understand why eBay would send shoppers away to retail websites like Nordstrom in the first place.

eBay said it would replace the ads with eBay Promoted Listings from its own sellers. 

"Sellers have asked for increased visibility and for removal of ads which take buyers off eBay," it explained. "With these changes, we are taking strides to provide sellers more opportunity to get added visibility and velocity for their items and to reduce competition from external ad sources."

But a new report from MediaPost says eBay sees future growth of its advertising business coming from building partnerships with manufacturers that sell products on the marketplace.

The publication said, "In the coming months, eBay plans to release a product page with sponsored ad units that link to brand-specific pages. New offerings in native, search and sponsored placements will be integrated with tools to analyze the consumers' path to purchase and the brand's market share."

Is eBay is planning to give preferential treatment to brands? Will sellers of branded goods have opportunities to gain visibility through these new pages?

eBay said in its messaging to sellers that "Limited third-party advertisements will continue to be displayed." But why didn't eBay share the strategy it outlined to MediaPost with sellers when it announced changes to PLA ads in the recent Spring Update, and explain exactly what that would mean for sellers?

Sellers may be wondering, will eBay provide a level playing field for Promoted Listings ads?

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by: rhawk This user has validated their user name.

Tue Mar 14 13:39:16 2017

NO sell.

No buy.

Ebay burnt its bridges with this guy.

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by: pace306 This user has validated their user name.

Tue Mar 14 14:01:31 2017

1) Is eBay is planning to give preferential treatment to brands?

YES, they do now - so why would it, should it stop? Manufacturers, and large retailers have DEEP pockets. "Why send someone to me for my (1) sale when they could package a bunch of ads together and ship them off to Macys?"  (BTW I dont compete with Macy's it was just as an example)

2) Will sellers of branded goods have opportunities to gain visibility through these new pages?

Probably NOT. That question is %50 VERO and %50 Marketing. IE Id venture to guess that "authorized dealers only" (remember that tag and when it was tried on the listing page?) will get placement - its how eBay deals with authorized vs UNauthorized VERO issues in categories like sports gear.

3) "But why didn't eBay share the strategy it outlined to MediaPost with sellers when it announced changes to PLA ads in the recent Spring Update" ...... 'cause eBay lies and thinks we are all fools.

Ive never heard of Mediapost - maybe you (Ina & David) have since thats the business you are in (media) ... but the rest of us?  How many people here have ever read TWICE? Id venture to say almost no one here (since they arent in that business) yet its the biggest magazine for almost any industry thats still in print and is mailed out every 2 weeks.

3A) its like "Seller Protection", its like the "Conditions for items returns page", its like the circumventing of the BBL .... ETC.

eBay always lies, is always deceitful and alsways short changes its sellers (but darn it - its JUST A VENUE!)

3B) "explain exactly what that would mean for sellers?" .... why should they do that? Its easier to hide it in the TOS or in the 10k filing. Why be honest if you can lie? If you can tell your sellers not to have contact info in listings, not to have website info in listings but yet still have ads from competitors right underneath ... do you expect eBay to be honest about ANYTHING?

So, Can Sellers Trust eBay's Promises about New Ads?"  NOT ON YOUR LIFE.

The kickups (to DW and Hal Lawton) WILL continue, and they will increase - funded by the new TRSP reduction in discounts .... to quote Paulie from the Sopranos (DW's model for business on eBay) "You're kicking up 4 grand to me every month, you hear??"

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This user has validated their user name. by: eXtinctBay

Tue Mar 14 15:08:01 2017

They can feature promoted brands all they wish to, but SMART eBay shoppers will see right through this, and search a minute for the best overall deal.

Hopefully the Bay will show ALL the product options available, and give prospective customers ALL the information to make an intelligent buying decision.

Just like the Buy Box on Amazon, the featured item or items is not always the best deal, just the one which they choose to place front and center.

This is done with a Cassini-like algorithm which favors large and FBA sellers to ''win'' the coveted Box.

Yes, it does appear eBay will likely use the Promoted Listings to favor brand sellers as well, and continue to push everyone else down in search.

It just doesn't appear to be cost-effective for exposure that is anything but guaranteed.


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by: mcposty This user has validated their user name.

Tue Mar 14 16:08:54 2017

Ebay and amazon and etsy are in bed with china. They are all lovers.

EBay promted ads don't even work..I've tried it and nothing spectacular hsppens..then again I am not china.

EBay only cares about china..which is why you cannot trust ebay with anything they say

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by: Trying-My-Best This user has validated their user name.

Tue Mar 14 17:12:18 2017

EBay has lost credibility and trust from their core base of sellers and buyers.  The pain point buying online is postage costs - either the seller feels the burn if they offer Free Shipping or buyer feels the burn with calculated shipping at usps counter rates with eBay Shipping Labels.  And when the kitchen gets too hot - everyone leaves...  which is happening now to eBay.  

EBay can promote all they want, their shipping is one of the highest online.  Only a fool would be believe eBay was incapable of negotiating a lower PM USPS rate.  They certainly have the muscle and certainly used it with greed - for every $12.85 eBay shipping label printed for 1.1lb package going furthest (eBay Cassini preferred sale) distances - I'm sure eBay is grabbing the spread between the true rate they secured from USPS and the jiggled rate they use on their Shipping Label page (which is usps counter rates).  Grabbing an additional 10% seller tax on postage for a good slap.  

One has to look at new startups that Private Equity has/is funding - these sites are picking away at what once was foundation of eBay:  electronics, clothing, case goods, home decor furniture, crafts.  I'm looking to buy new coffee table (saw very little thanks to Cassini) and up pops Vyet, Wayfair & other sites, I also want to buy 3 sweaters  but with too expensive shipping or free shipping prices on eBay -  I'm buying on sites that negotiated $6.50 for PM for up to 5lbs...eBay has got to stop their money grab - its costing them buyer and seller customers.  

One has to ask ...what is it exactly they have to promote?  





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by: FeelingFroggy This user has validated their user name.

Tue Mar 14 17:24:04 2017

Ebay + worst than a forked tongue snake.

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This user has validated their user name. by: Marie

Tue Mar 14 17:50:58 2017

It is my understanding that the 3rd party ads that currently appearing on the right side of a listing when you click into the listing [just below the box where the seller info is], is the one that will be disappearing.  In this area other sellers on Ebay may have ads that appear, but no third party ads.

The banners at the top of Ebay pages will remain and/or will still exist.  And the ones at the bottom of Ebay pages.  At least this was my understanding from the Webcast Ebay did regarding the update.

As for them promoting branded products, I think the chances are slim to none that it will be a level playing field.  

They are consistent in viewing the types of sellers that build Ebay as a lower class seller in comparison with their mega sellers.  And I don't believe it was just vintage & OOAK sellers that build Ebay.  There were plenty of other categories represented in the beginning as well.

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This user has validated their user name. by: The End

Tue Mar 14 18:40:54 2017

PFFT ! !

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by: comments This user has validated their user name.

Tue Mar 14 22:31:11 2017

How could anyone trust a company that tries to spin devastating business failing changes as "You spoke and we listened..."?

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by: Volvo351 This user has validated their user name.

Tue Mar 14 23:06:25 2017

I presume 'velocity' means sell-thru; was called inventory turn-over by B&M retailers. Since I sell mostly OOAK items, I'm concerned with whether the item sells or not. That performance has been in the toilet on feeBay for years now.

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This user has validated their user name. by: Ming the Merciless

Tue Mar 14 23:36:22 2017

The questions you raise are just funny.

The answer to most of them is NO!

The other answer is NONE!

Non Chinese, non enterprise sellers can never and should never trust anything that ebafia says unless they're announcing a fee increase.

We don't even qualify as second class citizens. We're nothing but noisy dirt.

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by: Sierra This user has validated their user name.

Wed Mar 15 00:39:12 2017

Who do you trust more ... eBay or 45?

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by: Patricia This user has validated their user name.
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Wed Mar 15 00:55:49 2017

Trust ebay?  No!  I don't even go there.

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by: handmedownheaven This user has validated their user name.
Web Site

Wed Mar 15 01:29:29 2017

Trust & eBay should not be used in the same sentence to avoid hysterical laughter.  We trudge along, fees get increased, sales plunge and that is why we now promote our own site.  Have had more sales on our site than eBay.  What's that tell you about the exposure?

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by: Barbbie This user has validated their user name.

Wed Mar 15 01:44:55 2017

Can Sellers Trust eBay's Promises about New Ads?
Absolutely Not!

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This user has validated their user name. by: Jono

Wed Mar 15 07:56:37 2017

We are Coyote & eBay is Roadrunner.

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This user has validated their user name. by: Ric

Wed Mar 15 08:02:53 2017

As far as eBay having small seller's backs... the only reason eBay claims to do this is so they can know at all times where to stick the knife in.

This will apply to the new ad policy as it does to everything else such as search, fee increases buyer loyalty & seller  performance reward claw backs.

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by: hawkhunter This user has validated their user name.

Wed Mar 15 09:24:03 2017

Any seller who trusts eBay at all is a fool.  eBay is going to do whatever puts the most money in their pocket, period. The best sellers can do is find a way to circumvent eBay's rules to make more profit for themselves.  

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by: plcombs This user has validated their user name.
Web Site

Wed Mar 15 10:28:40 2017

eBay has completely lost it's way after relying on sheer momentum for the last 10 years.

They are loosing sellers, growth is basically flatlining and are loosing ground to Wal-mart (now 4th in e-retailing) as well as Amazon, Alibaba, Etsy and a slew of others.  

They've fired the entire account manager group for collectables, cut affiliate payment rates by 20% resulting in traffic being sent elsewhere in droves.

From where I sit after nearly 20 years using the site and as an affiliate for 10 of them, they haven;t made a single smart move since 2002.

So do I trust them?..Not as far as I can throw them. The company has gone blind and is leaderless.    

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This user has validated their user name. by: iheartjacksparrow

Wed Mar 15 10:35:05 2017

Can Sellers Trust eBay's (fill in the blank)? The answer to all would be "No!"

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