Subscribe    RSS Feeds    Twitter            Contact Us   
728_header.jpg (23748 bytes)
 Home   EB Blog   AB Blog   Letters   Podcasts   ABTV   Forums   EPIS   PR Service   Classifieds   EKG   Ratings 
Web Site     
  Rate Services
  Amazon Fee Calculator
  eBay Fee Calculator
  Etsy Fee Calculator
  Auction Calendar
  Collectors' Links
  eBay Promo History
  Bookshelf
  Fraud Resources
  Drop-Off Store Laws
  Payment Holds
  ABTV
  Ecommerce Resources
  Photo Tips
  Marketing Inserts
  Yellow Pages
  Advertising
buyersmarket2aaa2.JPG (7729 bytes)
Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Apr 24 2012 23:50:31

eBay Tests Pricing Options including 'See Price at Checkout'

By: Ina Steiner
Sponsored Link
Several readers brought to our attention some new ways of displaying pricing on eBay's marketplace, including "compare at" prices and "see price at checkout," but the features are not available to all sellers, at least not yet.

One reader said he noticed a large retailer on eBay who was able to post a "compare at price." He wrote, "Notice also that they get the advantage of being able to post a compare at price! I've never seen this feature before - do any of the average eBay sellers have this option or is it reserved for only eBay's Most Favored Sellers (the large sellers that they so lovingly covet)!"

The feature shows a "compare at" price, explained as "the price (excluding shipping and handling fees) this seller has provided at which the same item, or one that is virtually identical to it, is being offered for sale or has been offered for sale within the last 90 days by another online retailer." It shows the price of the item being sold, along with the amount "You Save" in both dollars and percent.



Another reader noticed a second pricing option, writing, "Stumbled across this today... Apparently eBay is allowing some sellers to hide the actual selling price of their item. I also notice that the listing has either had no buyers, or eBay is concealing the number of items sold as well. No idea if this is a test, a perk for high volume sellers, or what."

He included a graphic showing a listing that did not contain the listing price. Instead, it showed a "regular price" along with the message, "See price at checkout."



In response to our inquiry about how sellers could take advantage of these features, eBay spokesperson Johnna Hoff said the company was running some tests:

"At this time, eBay is testing strike-through pricing with a small number of sellers in select categories. Results from the test will help inform whether we continue to expand the program on eBay."

The pricing display options are explained to shoppers who run across them on this page. Here's what the page says in answering the question, "Why is the price not shown on some listings?"

"Sellers have the right to set their own prices independently, but some manufacturers place restrictions on how those prices may be displayed or communicated to others. Because the seller's price on this item is below the manufacturer's "minimum advertised price" the manufacturer may not allow the seller to show you the seller's lower price until you take further action, such as clicking on a drop down menu, placing the item in your cart, or proceeding to checkout. The steps required depend on the terms of the manufacturer's minimum advertised price policy. Taking these steps allows eBay to show you the seller's great price consistent with eBay's goal of always bringing consumers like you the lowest possible prices on the widest selection of products.

You should know that by taking these steps, you won't be required to purchase the product. You can always simply remove the item from your cart or not proceed with checkout if you decide not to buy the item."

Let us know if you've encountered such features on eBay or other marketplaces and whether you'd use them if they became available to you.

Reading EcommerceBytes Blog: eBay Tests Pricing Options including 'See Price at Checkout'
Comments (11) | Leave Comment | Permalink
Readers Comments

Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: pace306 This user has validated their user name.
       
Wed Apr 25 00:20:27 2012
I reported the FORCED MAP issue 3 months ago, but no one cared to listen. It was announced in the summer by the traveling ''wise men'' that visited accounts to let them know it was comming.

In an effort to appease the manufactorers who are being courted by eBay, this is a consession to them. Its step 2 in ''cleaning up of eBay''. Step 1 of course was to use VERO to remove unwanted sellers. Theres no such thing as ''MC019 Unauthorized'' in US commerce trade law - under First Sale Doctrine and Lanham. eBay commited various crimes by using that violation against sellers. It was used by Skullcandy against ME, and we threatened court action. Vero has been ''quiet'' these last few months with handing these out - eBay got CC'd on the lawsuites!

As for the MAP issue - its comming soon to a sale near you - whether you like it or not. Ms Hoff wouldnt know the truth if it stared at her in the face.

The strike through is the same thing as the earlier post here that noted eBays allowing of Logos on the sales (before you click into an item).

eBay is doing these things with the blessings and direction of Noah Hershmann (ex Amazon) whos protecting his Platinums in the Pro Buying Group. He said it in TWICE magazine 2 months ago. THIER profits are what he's concerned with.

Watch out! eBay is comming for YOU!
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: Another Coin This user has validated their user name.
       
Wed Apr 25 00:21:04 2012
Amazon and other sites have the same option on certain products. I noticed this around Christmas. This creates more checkout carts to be abandoned since the only way to see the price is to look in your cart. Shipping charges also are not found until the customer goes to check out. More cart abandonment since customer sees shipping may be too high.

I am pretty sure Reeds Jewelers is one of eBay's precious diamonds. They have their own off eBay site and direct links to that site where they steer their buyers. Ebay is just a launching pad for them, yet eBay gives them all these special perks.
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: Tiffee Jasso This user has validated their user name.
       
Wed Apr 25 01:32:22 2012
There are two things wrong with the above comment by Ebay spokesman Hoff. One in California it is against the law to advertise what amounts to a bait and switch operation. Two if you did not pay for your goods, you can sell them below wholesale cost. But then the question would be, did you order the product knowing you were not going to pay for it (FRAUD) or is it stolen or counterfeit goods?  Because I doubt anyone is just going to constantly give it away. The above ad with no price is not in line with National Consumer Standards across the Nation, whereas, the price is not readily available to the shopper.  
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: go-figure This user has validated their user name.
       
Wed Apr 25 05:57:45 2012
Yes, of course Reeds is one of the Bay's ''Precious Diamond'' sellers--how else can you explain the preferred treatment on pricing, their logos, etc. They're not a TRS, but they do get to put their logo where the TRS logo is supposed to be (let's make sure that the buyer thinks they're Top Rated).

Face the facts folks, with each and every passing day the tilt on the already less than level eBay playing field will lean ever farther over toward large, preferred and/or desired sellers. Buyers be damned! Smaller sellers? Well, they're just unwanted rats to be drowned in the ships hold.

The only thing the ''rest'' of us can do is to fight over the crumbs that are left over from the big dinner table. It's an ongoing, uphill battle and all that you can do is to either stay and fight or give in and quit. Hang in there baby!
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
This user has validated their user name. by: Anonymous Annie
       
Wed Apr 25 06:01:17 2012
Yeah... those MAP agreements can often be a big pain. For some of the items that I offer, I'm also required to abide by a minimum advertised price (in two instances, it must be full MSRP... in another instance the price may not be discounted more than 25%.)

A careful reading of the agreement does permit me to use slight-of-hand tricks that effectively hide the final price. Namely: price that's hidden from the customer (and search engines) until it's actually in the cart. Or other more straightforward methods would be an ''instant-savings'' coupon that one's shopping cart software can apply to the item AS SOON AS it enters the cart. (And if your cart isn't that sophisticated, just include a coupon code as part of the main listing itself.)
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: pace306 This user has validated their user name.
       
Wed Apr 25 07:49:14 2012
I guess the question that Ms. Hoff willfully neglected to mention is ... will this be forced on sellers or is it optional? Optional = great tool, Forced = Class Action lawsuit.

Well Griff/Hoff/Hersh ? Care to speak up ?
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: Mr. Me This user has validated their user name.
       
Wed Apr 25 09:36:51 2012
Yawn......another "retail" gimmick......
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: comet This user has validated their user name.
       
Wed Apr 25 09:49:59 2012
Altho I am a seller on ebay I also----like MOST sellers---also BUY things there.

And if I saw a "Get price at checkout"---I would

"WALK ON BY"

And advise anyone ELSE to do the same.

Would you out up with this at TaRGET OR YOUR LOCAL GROCERY STore?

Hmmmmm---didn't THINK so.

And I wonder how this will play out in states like Mass which REQUIRES you to show plainly a price on EVERY item you sell  
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: Patricia This user has validated their user name.
       
Wed Apr 25 11:20:26 2012
If there's one thing I always hated its ''see price at checkout''.  I often get all the way to checkout and find the price of everything combined is too high and then I back out.  Wasted motion and anger on my part.  If Ebay wants the buyer to be frustrated ''see price at checkout'' is the way to go!  I see no reason for this ''feature'' at all!
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
This user has validated their user name. by: basset
       
Wed Apr 25 20:53:23 2012
I agree with Patricia - I buy quite a bit online, but I can't tell you how many times I've walked away from a site when it was too darn much work to find out what the heck the total price of item(s) is. Either I give up & move on without ever knowing the "magic number" or I get there & it is more than I would pay so I'm outta there! With negative feelings about my wasted time!
  As a seller of used items, this probably won't affect me. As a buyer, I'm hoping it goes away before becoming a reality. WHY on earth would they want to do it that way?  
Perminate Link for eBay Tests Pricing Options including 'See Price at Checkout'   eBay Tests Pricing Options including 'See Price at Checkout'
by: pace306 This user has validated their user name.
       
Thu Apr 26 08:17:23 2012
To anyone that cares ....


I received an answer to my own question stated above about whether or not MAP or as its now known as UPP (Universal Pricing Policy) will be forced on sellers.

The answer was provided by my AT&T rep who stopped by and let the ''cat out of the bag''.

Not only is MAP/UPP comming to eBay but a complete restructoring of most caetgories into authorized and NON authorized dealers.

For exmple is you have an ipod to sell - if you arent an Apple authorized dealer, you wont get an ''authorized'' tag in your listing. That will ''help'' customers ''know in advance'' whether or not you are a real dealer, if the item will come with a factory warranty, and what kind of placement you get with Best Match.

Too many manufactorers have complained that eBay has become a ''non approved alternate distribution channel'' and this will weed out the undesirables (read people like me).

Noah suggested that eBay do what Amazon does - lock entire sku's, categories and brands - BUT FOR NOW was overruled. That doesnt mean its NOT comming down the pike .... soon.



Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.
 EB Blog Recent Posts 
 AB Blog Recent Posts 
 EB Blog Recent Comments 


Subscribe in a reader



Archives

 
About Us      Privacy Policy & Terms      Link to Us      Partners      Our Writers      Write for Us      Press        Site Index

Copyright 1999-. Steiner Associates LLC. All rights reserved.
 




Powered by Perl Web Blog
© 2005/2014 Ranson's Scripts