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Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Mar 14 2017 13:28:49

Can Sellers Trust eBay's Promises about New Ads?

By: Ina Steiner
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eBay recently promised to remove third-party Product Listing Ads from its site, a move heralded by sellers who couldn't understand why eBay would send shoppers away to retail websites like Nordstrom in the first place.

eBay said it would replace the ads with eBay Promoted Listings from its own sellers. 

"Sellers have asked for increased visibility and for removal of ads which take buyers off eBay," it explained. "With these changes, we are taking strides to provide sellers more opportunity to get added visibility and velocity for their items and to reduce competition from external ad sources."

But a new report from MediaPost says eBay sees ... Read More
Reading EcommerceBytes Blog: Can Sellers Trust eBay's Promises about New Ads?
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Thu Mar 9 2017 13:46:09

eBay CEO Asked to Take Pay Cut to Fund Marketing

By: Ina Steiner
Sponsored Link
An eBay seller has an interesting proposal: instead of executives expecting Storeowners and Top Rated sellers to pay higher fees to fund the company's marketing and advertising, the seller asked eBay executives to take a pay cut.

The seller copied us on the tweet to eBay CEO Devin Wenig: "@devinwenig What if corporate and exec's took a 10% wage cut instead of @ebay stores and TRS? seems fair @EcommerceBytes #feehikes #hoops."

The higher fees kick in May 1st and were announced last week as part of the Spring Seller Update. After the announcement, executives went on the defensive and blamed the higher ... Read More
Reading EcommerceBytes Blog: eBay CEO Asked to Take Pay Cut to Fund Marketing
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Wed Mar 8 2017 22:21:05

Is This eBay Auction Promotion a Win or a Lose?

By: Ina Steiner
Sponsored Link
eBay is running a promotion to encourage sellers to list auctions - but sellers must start the auctions at low starting prices on order to get the Final Value Fee discount. Here's a blurb from the promotion terms and conditions:

"Invited sellers ("Sellers") who activate the offer and then create a listing in the auction-style or auction-style with Buy It Now format, within a Qualifying Category* at a starting price below $5, pursuant to the terms and conditions set forth herein ("Qualifying Listing"), will receive a 40% discount on final value fees for up to 100 items that are listed and ... Read More
Reading EcommerceBytes Blog: Is This eBay Auction Promotion a Win or a Lose?
Comments (29) | Leave Comment | Permalink
Mon Mar 6 2017 13:53:14

How Much Should You Spend on Marketing?

By: Ina Steiner
 
In today's issue of EcommerceBytes 411, we took a look at eBay's Promoted Listings program, which allow sellers to advertise their listings to give them greater visibility. It got us wondering about how much sellers are willing to spend on the program.

Sellers set a percentage of the selling price they're willing to pay to get a sale, from 1% to 20% of the item's final sale price (excluding shipping and taxes) - eBay will then display the Promoted Listings in various spots on its site, including search results pages and inside other sellers' listings. Sellers only pay if the item sells within ... Read More
Reading EcommerceBytes Blog: How Much Should You Spend on Marketing?
Comments (33) | Leave Comment | Permalink
Fri Mar 3 2017 22:45:44

eBay Blames May 1st Fee Hike on Marketing Costs

By: Ina Steiner
 
eBay is raising fees on May 1st, and in a bizarre twist, said it would use the revenue toward its marketing campaigns and to provide incentives to sellers to participate in its advertising program.

Also bizarre is the decision to increase costs for its best sellers - Store subscribers and Top Rated Sellers who offer buyer-friendly policies that qualify them for TRS Plus discounts. There are no fee changes for non-Store or "Above Average" sellers, though there is a hefty fee increase for sellers who fall "Below Average." (See details of the changes in Tuesday's EcommerceBytes Blog post.)

"So I guess the message is-average ... Read More
Reading EcommerceBytes Blog: eBay Blames May 1st Fee Hike on Marketing Costs
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