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Sat May 25 2019 22:53:39

Amazon Search May Favor Brands Ordered by Voice

By: Ina Steiner

Sponsored Link

Add another criterion that may influence placement in search results and another thing for sellers to factor in when optimizing their listings. 

Cynthia Stine of eGrowth Partners believes Amazon gives products ordered through its Alexa-powered voice-activated devices (like its Echo) precedence over competing brands.

"If many people are ordering your product through Alexa, then Amazon is going to give that product organic search precedence over competing brands on the desktop and mobile apps," she wrote. 

She advised brand sellers to think about how to get customers to order their products by name through Alexa. That's quite a challenge, but shopping by voice is on its way to becoming mainstream. And if Amazon is using voice-shopping data to influence search results, Google probably is too.

Stine also talks about another issue of concern to sellers in her blog post - ASIN hijacking, which you can find on the eGrowth Partners website.

As shoppers order products by voice on devices like Echo, marketplaces may begin using new factors to influence search results - can you think of others?



Comments (5) | Permalink

Readers Comments

Perminate Link for Amazon Search May Favor Brands Ordered by Voice   Amazon Search May Favor Brands Ordered by Voice

This user has validated their user name. by: toolguy

Sun May 26 11:41:31 2019

People are getting too dependent on technology!

If we have another Carrington Event (1859) mankind is in a lot of trouble. And be assured it will happen again, the question is when and we are NOT prepared for such an event. . .

Perminate Link for Amazon Search May Favor Brands Ordered by Voice   Amazon Search May Favor Brands Ordered by Voice

This user has validated their user name. by: toolguy

Sun May 26 11:44:28 2019

Will eBay follow suit?

Will eBay come out with their own version of Echo?

Perminate Link for Amazon Search May Favor Brands Ordered by Voice   Amazon Search May Favor Brands Ordered by Voice

by: pace306 This user has validated their user name.

Sun May 26 16:38:49 2019

Tool can it order drinks at eBay’s (Sellers) bar?

Perminate Link for Amazon Search May Favor Brands Ordered by Voice   Amazon Search May Favor Brands Ordered by Voice

This user has validated their user name. by: iheartjacksparrow

Sun May 26 17:34:32 2019

toolguy writes: "Will eBay come out with their own version of Echo?"

When has eBay ever created anything to rival what Amazon has invented? eBay can file all the patents they want, but has anyone seen any of that stuff? I know we're all anxiously awaiting for the gizmo that tells us when we stink.

Amazon innovates while eBay stagnates.  

Perminate Link for Amazon Search May Favor Brands Ordered by Voice   Amazon Search May Favor Brands Ordered by Voice

by: mcposty This user has validated their user name.

Mon May 27 23:03:58 2019

Duh..amazon is nothing but a corporate lap dog. You think bezos has any true power? He is at the mercy of his masters. A true coward



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