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Mon Sept 25 2017 22:18:53

Will Amazon Refurbs Impact eBay Sales?

By: Ina Steiner

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eBay is more typically accused of copying Amazon than the other way around, but Amazon recently rebranded a little-known program that may cut into a piece of eBay's business. Amazon Renewed offers shoppers refurbished products with a minimum 90-day warranty.

We wrote about the program in the April 6th issue of EcommerceBytes 411 when it was called "Certified Refurbished on Amazon," which has been around since 2015.

The rebranding appears to be an effort on Amazon's part to market refurbs more aggressively to shoppers. Last week, it published a video to YouTube introducing the program.

Amazon is allowing third-parties to sell through the program, but they must meet strict guidelines. "You can sell on Amazon Renewed if you meet our performance bar and can supply quality products that have been tested and certified to work and look like new."

Amazon Renewed is different from its Amazon Warehouse Deals program, where Amazon sells open-box and used products and appears to be the sole seller.

Items for sale through the Amazon Renewed program include the following categories: Laptops & Computers, Smartphones, Tablets, Cameras, Video Game Consoles, Headphones & Audio, Television Sets, Office Equipment, Home & Industrial Tools, Watches, Home Appliances, and Kitchen Appliances.

However, it's not accepting any more sellers of Apple or Samsung products.

Here's a more detailed set of requirements sellers must meet in order to sell through the Amazon Renewed program:

1) You can supply invoices showing a minimum of 500 refurbished units OR a total value of $50,000 in qualifying refurbished purchases in the previous 90 days from the date of the application. Items with a selling price of $15 or less do not count towards the 500 refurbished units. You may black-out either the unit or dollar amount on the invoices, but not both.

2) If you are an existing seller on Amazon, we require an ODR of 0.8% or less, with a minimum 700 orders in the trailing 90 days.

3) If you want permission to list factory refurbished items (with no manufacturer warranty) you need to submit a minimum of 8 images of a sample unit for product and packaging review (box in which the product will ship, inside packaging and padding, product from top and bottom, product from all four sides).

4) Your company provides a minimum 90-day warranty on all of your Certified Refurbished products

5) Your refurbished selection includes products that are not Apple or Samsung products, or factory-refurbished computers (with no manufacturer warranty). To maintain a high customer experience bar, we are no longer accepting Apple or Samsung refurbished resellers or factory-refurbished computer resellers.

Would you sell (or buy) refurbished products through the Amazon Renewed program? Do you think there will be any impact on eBay sales?




Comments (14) | Permalink

Readers Comments

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: FeelingFroggy This user has validated their user name.

Tue Sep 26 04:34:36 2017

Our family never shops on Bayzon for anything. We currently use Amazon Prime or Walmart for all our needs. Ebay HAS NOTHING that we want anymore.

We will be checking out the new catagory and will probably purchase from Amazon Refurb items. They are just as good as most of the new stuff but with a dent or scratch.

Bayzon is a sinking ship. The CEO's will be jumping ship before the end of the year. Bet on it.

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: pace306 This user has validated their user name.

Tue Sep 26 09:11:01 2017

Im not sure how it HURTS eBays business ... in fact Amazon has been selling its refurbs wholesale for quite some time ...... I know as I was offered some (well alot)

MOST items dont have real boxes (they are white box), have no original instruction books or accessories.

They have skids worth at any given time - most of it DSLRS and GPS systems.

If anything Id say - most ends up on eBay in one form or another .. so it would be a GOOD thing for them... no?

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

This user has validated their user name. by: eXtinctBay

Tue Sep 26 10:06:53 2017

The problem with Amazon refurbished merchandise is that some dropshippers offer it on eBay in ''New Other'' condition, even though it is technically used. Another reason for a sub-standard buying experience.

Wonder how much of eBay's volume is attributed to Prime members who sell through Amazon?? Or, in other words, if Amazon actually put an end to the ''gifts'' sold on their competitor's site via Prime, how would it affect eBay's actual volume / gross product available??

Seems like the River could take a large chunk of the Bay's business if they enforced their rule (against using Prime for other purposes than personal use). Guess they are happy no matter where their sales are coming from.

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: pace306 This user has validated their user name.

Tue Sep 26 10:41:11 2017

eXtinctBay ... Amazon just wants to move boxes - in the end - I dont think they really care what happens.

They buy back the guys old stuff - giving him pennies on the dollar for it, sell him the new one making money there, lock him into prime, then sell his old item ... its a plus everywhere.

eBay isnt smart enough to do similar.

They COULD have done similar - I introduced them to 2 extended warranty people who would have done that with them - they declined

eBay always misses opportunities then introduces new policies for returns ...

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

This user has validated their user name. by: Ina

Tue Sep 26 10:46:21 2017

Note there is a difference between Amazon Warehouse Deals (its own open box items) and the Amazon Renewed program (Certified Refurbs)

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: mcposty This user has validated their user name.

Tue Sep 26 15:28:28 2017

Yes..EBay sales can't get any lower id imagine though

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: RL15 This user has validated their user name.

Tue Sep 26 17:55:08 2017

I don't think it will make much a difference.

fleecebay has a horrible search engine that do not show potential buyers what they are looking for.

why anyone would even try to buy anything like this on fleecebay makes no sense.

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: Snapped This user has validated their user name.

Tue Sep 26 20:03:47 2017

It seems reasonable to consider price differences that may come to pass between two specifically similar items - one the Amazon refurb, the other an eBay used (or similarly described refurb).   Setting aside (if that's even possible) the clear preference by a majority of buyers for Amazon when it comes to commercial products intended for use, which for practical purposes renders the question moot, should a more 'neutral' buyer have to choose, price v. 'perceived value' will be a factor.

Which brings it back to eBay's current 'reputation'.  What's THAT worth these days?

NOW couple all that to considering the 'newly available' competition.  If I were selling such on eBay, and somehow remained visible and unaccused, AND the Amazonions weren't 'forced' into comparatively  exhorbitant pricing so to afford profitable participation as a 'certified refurber', I'd not be betting on eBay growth once the program launches.

THAT would be 'certifiable' too.


Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: Geetar This user has validated their user name.

Tue Sep 26 23:53:57 2017

I'd imagine this would put a large dent into ebay sales if Amazon promotes it well enough. A large part of ebay's top search results are either refurb, or new other.

The search results on ebay are an utter disaster. it is very hard for you to find what you are looking for if it is not one of the most popular items. I used to shop on ebay, but really dont any more because it just takes way too long to find what your looking for. So if Amazon did it right they definitely would take a large chunk of the sales away from ebay!

Imagine your windows computer where windows explorer was structured like the ebay categories, and search results came out like it does on ebay. I'd be willing to bet Mac's would have a big upswing in sales!

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: Geetar This user has validated their user name.

Wed Sep 27 00:04:30 2017

I just checked out a few of the refurb sellers. A lot of neg, and neutral feedback. How is it possible that a seller with 3000 sales a month with 67 neg's, and 28 neutral still is considered a top rated seller?

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: pace306 This user has validated their user name.

Wed Sep 27 09:32:02 2017

there’s a huge differences between Amazon refurbs an eBay refurbs.

Amazon takes everything in, inspects it then sends it out for service before it gets sold

On eBay most refurbs and new others are fakes since original boxes and accessories are not needed to be present (new OTHER)

eBay knows full well and looks the other way - how can you have HUNDREDS of the same items and they are refurbished and all are missing the same exact items????

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: Chicago48 This user has validated their user name.

Thu Sep 28 02:00:24 2017

Refurbs and used electronic/appliances/cameras are a big pain when it comes to returns & refunds.  I just shipped about 2 cameras and a mp3 player  out within the past month and all of it is being returned from little stuff -- doesn't work; not what I expected; too small.  I had stopped selling electronics & cameras for many years and just recently got back into selling because of the high profit margins, but boy, I think I'm going out again because of all the returns on the items.  Even when I plug the items in and they work, the buyers are not satisfied.

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: epuise This user has validated their user name.

Thu Sep 28 10:49:43 2017

Too much "opportunity" to claim "SNAD" instead of "remorse"... no thanks.

Will Amazon Refurbs Impact eBay Sales?   Will Amazon Refurbs Impact eBay Sales?

by: ignatz This user has validated their user name.

Fri Sep 29 14:10:57 2017

A 90-day "warranty" from ***Seller X*** on Amazon for a sophisticated electronic item like a camera is worthless.

The best way to buy refurb is directly from the manufacturer, with a  manufacturer warranty. For example, look at Canon - their refurbed stuff comes with a 1-year warranty, same as new items.  



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