Amazon made changes to its affiliate program on August 1st and updated its Operating Agreement. One major change provides opportunities to small businesses.
Amazon launched "Local Associates
," similar to its regular affiliate program but tailored to local businesses. For instance, a hair salon can join and recommend hair products, and in return they'll receive affiliate revenue and a customized page for their business on Amazon.
Here is Amazon's notice of what it called some of the most important updates
it made to the Amazon Associates Program Operating Agreement on August 1, 2017:
Changes to the Program Policies
- We've added bounty events for Amazon Prime Monthly Discounted Offering Free Trial and Twitch Prime. We also deleted references to expired bounties relating to Prime Day and provided homepage URLs for Amazon Prime Gifting bounty events.
- We’ve excluded products sold through Prime Wardrobe from eligible Products.
- We added a new Program Policy relating to Local Associates, a program for businesses that have face-to-face interactions with customers and that don’t participate in the current Associates Program.
- We also added a new Program Policy relating to our Influencer Program to cover social media influencer Associates whom Amazon invites to make recommendations on an Amazon Site.
- In connection with the launch of Amazon Spark, we've prohibited action that would generate fees from purchases resulting from a customer using a Special Link in your post or starting from your post on Amazon Spark and then returning to Amazon using your Special Link.
- We expanded your warranties to reflect your independent agreement to participate in the Associates Program and to explicitly cover international trade regulatory requirements regarding sanctions and exports.
If you're a member of Amazon Associates, make sure you are up-to-date on all of the changes. It's interesting to watch Amazon adapt what is one of the oldest and most successful affiliate programs to keep up with changing times.