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Wed July 12 2017 20:04:39

Is eBay testing a Frequently Bought Together feature?

By: Ina Steiner

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eBay may be testing a feature commonly seen on Amazon that shows shoppers who are viewing a product other items that are "frequently bought together." It makes it very easy for shoppers to buy additional items when they're viewing a particular product.

While eBay has other merchandising features on listing pages, it currently doesn't display such a feature, which on Amazon includes a combined "add to cart" button and indicates "These items are shipped from and sold by different sellers."

But on a discussion thread on the eBay boards this week, a seller posted a screenshot of a similar merchandising message on eBay showing a vinyl record ("Current item") for $6.89 and free shipping, next to another record by a different artist (Frequently bought together - item will be added to your cart) for $75 + $4. To the right was a message, "Get both for $81.89 + $4" and an "Add both to cart" button.

When we looked at the listing for the cheaper record where the feature appeared to the seller who posted the image, we didn't see the "frequently bought together" feature - but when eBay tests things, it's often shown to a small subset of shoppers, while everyone else will see the regular version of sellers' listings.

The $75 record did not appear to be one sold by the seller of the $6.89 record on whose listing page the feature appeared. It didn't contain any messaging about the two items being sold by two different sellers, either.

If the feature is something that allows sellers to match *their own* complementary items together, it might be welcomed by sellers. But it appears that the two records shown in the screenshot were from two different sellers. That would be far less welcomed by eBay sellers who might object to other sellers' products being merchandised so prominently in their own listings.

Amazon has impressive algorithms that can match complementary items. eBay is all talk these days about Artificial Intelligence and it's probably eager to add features that appear to be successful on its arch rival.

Have you seen a "Frequently bought together" feature on eBay listings? What would you think if eBay added such a feature to your listings?




Comments (10) | Permalink

Readers Comments

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

This user has validated their user name. by: Ming the Merciless

Wed Jul 12 20:35:31 2017

Why do I think the "frequently bought together" items will feature items from Diamond and Chinese sellers only?

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

by: Chicago48 This user has validated their user name.

Thu Jul 13 05:26:56 2017

If anyone notices on Amazon, they have a lot of "add-on" items that can only be bought with another item.  I've tried to buy things off AMZ only to find that it was an add-on.  This is smart marketing, but it's also a turn off and causes someone like to me to continue searching for a non-add on item.

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

by: FeelingFroggy This user has validated their user name.

Thu Jul 13 06:11:19 2017

Well I would guess you have to find something to buy on ebay to see that offer.

With the messed up search its a waste of time to try to find something anymore.

Easier just to go to a b/m website and get what you want.

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

by: Snapped This user has validated their user name.

Thu Jul 13 07:41:22 2017

Not a fan of the 'upsell push' myself, though it will never stop until the susceptibility to it stops, so no suprise eCommerce is goint there now.

As for eBay jumping on - how....innovative of them.

But I'd still have some questions:

What does 'frequently' mean in this context?  What's the threshold for qualification?

And why THAT one, as opposed to another offerer with the same (or virtually the same) thing to offer?

How do the bot's differentiate between what actually 'goes together' vs. what was simply 'paid for together' by a given buyer with a markedly different shopping list?


Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

This user has validated their user name. by: The End

Thu Jul 13 09:43:52 2017

Make your own "responsive website" (all gizmo compatible) for UNDER $130. The freedom realized by having my own website with Excellent search engine optimization is fantastic. It takes a week or so for it to propagate throughout the web. Then start taking the orders. If you want this freedom you MUST study and apply yourself.

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

This user has validated their user name. by: Rexford

Thu Jul 13 10:39:07 2017

eBay does get most of their ideas from what other folks are doing. No surprise. They've been using Amazon's playbook for years.

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

This user has validated their user name. by: toolguy

Thu Jul 13 13:19:28 2017

I have items that frequently sell together.

Crimpers & Crimpers

Bucking Bars & Rivet Sets

Rivet Guns & Rivet Sets

But being that 95% of my items are used this feature isn't for me.

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

by: RL15 This user has validated their user name.

Thu Jul 13 13:46:22 2017


and wenig is still trying very hard for his golden parachute

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

This user has validated their user name. by: toolguy

Thu Jul 13 18:19:07 2017

Side note:

Both eBay & Paypal stocks hit an all time high today.

The combined value is $94.40

Wenig's parachute gets more golden by the day. . .

Is eBay testing a Frequently Bought Together feature?   Is eBay testing a Frequently Bought Together feature?

by: TomH This user has validated their user name.

Sat Jul 15 06:16:39 2017

Just more stuff to click ''No'' before abandoning the cart, or where ever they insert the up sell.



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