Etsy seriously misjudged the psychological impact of taking away the old Stats feature and replacing it with a new version. As we reported in last week's 411, Etsy revamped its Stats feature, but sellers are giving it a thumb's down.
Not only do sellers say it is less helpful and less timely than the previous version - they say it's discouraging.
It's clear from the comments that many sellers had been addicted to checking their Etsy Shop Stats - it was the first thing they checked each morning, and they checked it throughout the day. Now, the new version is impacting their attitude towards their Etsy shops, and many say they are disheartened.
Here are some comments left by sellers:
"Total disconnect. No updates for 5,5 hours so my shop feels totally dead. No idea what is going on in there."
"I loved seeing who was poking around my shop while I was sleeping, now get up to nothing."
"I don't find it exciting either I used to love seeing where the views were coming from and when it was a new country I used to imagine who it was and why they found my items interesting. It's all very business-like now, which I suppose is the point but the thrill I used to get checking my shop has definitely gone, maybe it will come back when I get used to this way of doing."
"I used to check my store throughout the day & it just made me feel good to see interest from people."
"I've reached the conclusion that Etsy does not understand at all those who are visual scanners. Granted we are likely in the minority but I think many who are creative are visual scanners. So this set of changes would likely be a real turn off to those who are creatives and visual in how they read and remember information. If you are, you understand what I'm saying."
It's clear from reading the feedback about the new Stats that it doesn't satisfy the creative nature of sellers drawn to operating a shop selling handmade or vintage goods.
Studies have found
that checking email or social sites can release dopamine, "a neurochemical known as the "reward molecule" that's released after certain human actions or behaviors, such as exercising, or setting and achieving a goal."
Etsy management can choose to ignore the feedback, but it seems science backs up what sellers are saying.