Sellers on Amazon are facing a serious challenge when trying to communicate with buyers. Amazon has put in place an option for buyers to opt out of receiving seller emails, and an EcommerceBytes reader provided just one example of why that's a big problem: difficulty authorizing buyers to return products.
"We authorize our returns via email because of the type of merchandise we sell. We email our customers for many different reasons and we started getting the emails bouncing back with a message saying "Your message to a buyer could not be delivered."
Amazon admitted to the seller it had put the feature in place.
"To override the feature, you can use a new email drop down subject that says ADDITIONAL INFORMATION REQUIRED. Amazon says by using this subject line it will allow the email to be delivered," the reader explained.
However, Amazon automatically shortens the subject line, and, our reader said, "When we sent a returns authorization, the address and return information was cut off."
The reader said Amazon also changed the buyer information page - "There is no link for feedback removal so if you negotiate with a buyer to have feedback removed, there is no link to have this done. There is much more missing from this page and it very user unfriendly."
Sellers are also discussing this latest obstacle on the Amazon boards. Are you one of the sellers (or buyers) impacted by the change?