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Tue June 6 2017 21:15:30

Is Etsy Pattern Worth $15 a Month?

By: Ina Steiner

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Would you pay $15/month for a store that was limited to exactly what you already had listed on the marketplace on which you sold? That's what Etsy expected its sellers to do last year when it launched Pattern. Today, it expanded the store-hosting service in a big way after a year of only minor improvements.

We noted when it launched in April of last year, "The tradeoff for an easy-to-set-up store on an easy-to-use platform is limited features. It doesn't allow sellers to run ads (like Google AdWords) to generate revenue, nor does it have the capability for sellers to add a blog to their Pattern-hosted store to attract visitors." 

Pattern may be finally worth another look - though there are plenty of ecommerce platforms that offer more sophisticated tools and plug-ins, and sellers would do well to shop around for the store platform that best suits their needs.

Etsy explains in today's announcement that sellers can list items in Pattern websites that are not on Etsy, and they don't have to comply with Etsy's restrictions around handmade / vintage / supplies. If you pay the $15/month for a Pattern shop, you won't pay listing fees for items that only appear on your Pattern websites, and they only expire when they sell (or when you remove them).

One reader told us they were still trying to absorb the news. "It seems to me completely unexpected, given what is currently going on at Etsy. And will take a while to figure all the implications. Just one of the more interesting statements regarding the new website rules: "These Pattern-only listings do not have to meet Etsy's handmade or vintage policies." Hopefully you can start a discussion on this, as it seems on the face of it, that Etsy has a lot more in mind than we thought."

Pattern now lets Etsy scale beyond handmade, vintage, and supplies, and likewise for Etsy sellers. Some of Etsy's challenges:

- It needs to maintain the Etsy brand as a home for vintage and handmade goods.

- Etsy must be able to drive traffic to Pattern shops - for $15/month, sellers need sales. 

- It can't allow Pattern to become a distraction to the detriment of the Etsy marketplace.

Enabling sellers to grow and brand themselves while still generating revenue from their sales makes sense - it's something Etsy seems clear about, and something that eBay was always ambivalent about to their detriment. 

eBay acquired ProStores rather than building something from scratch, but never fully committed to the idea of off-eBay transactions. Another difference - these days, Etsy has plenty of competition from the likes of BigCommerce and Shopify when it comes to offering store-hosting services.

One seller said it's not an either-or proposition, explaining that they operate several online stores as well as a couple of Etsy shops.

What do you think of Etsy Pattern and what it signifies - an opportunity for growth or a shift away from what Etsy represents?




Comments (35) | Permalink

Readers Comments

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: The End

Tue Jun 6 23:47:51 2017

If it's true and I can now sell ANYTHING on "Pattern", then I'll finally be able to list Ms. M & M that Etsy wouldn't let me list. And I have a TON more of vintage antique items as well. Also, Gently Used Newer things.
They should call it "GARAGE SALE"  :o)
Guess I'll give it a go....

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: MainelyVintage

Wed Jun 7 00:20:24 2017

As long as you don't mind driving traffic to your site, it might not be a bad deal...

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: Garcia This user has validated their user name.

Wed Jun 7 01:25:22 2017

If Etsy isn't going to drive traffic to Pattern, then no the $!5 a month is not worth it.  I use Etsy type sites to sell because they do most of the traffic driving which I am very bad at doing myself.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: Moonwishes This user has validated their user name.
Web Site

Wed Jun 7 01:58:03 2017

In the last several years that eCRATER has been charging fees, I have yet to pay $15/month for my store. I do pay $5/month/$60/year to use my own domain name as my url.  Other than that, I have been listing whatever I want on eCRATER. I also highly promote my store there. I haven't heard anything good coming from etsy this past year and a sewing pattern seller, I hate the name 'Pattern' as a site name that in general has nothing to do with patterns.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: Flying Childers This user has validated their user name.

Wed Jun 7 06:49:12 2017

Etsy has gotten so screwed up that it is not even worth paying 20 cents a listing let alone $15 a month.  

The only reason many of us continue to sell there is because of the traffic for vintage and handmade goods.  However, that has all changed in the last couple of years as Etsy has debased the site by allowing fraudulent items that are not really what they claim to be.

There is a ton of information in the forums about Pattern and most of it is negative.  From what I read, I would use Shopify or one of the other platforms before I'd give Etsy another dime.

You simply cannot trust Etsy to do the right thing. Just look at the recent scandal with the porno tags.  Every day it's a new disaster with these people with no end in sight.

I think for many sellers the last thing they would do is give Etsy even more money for bad or no service.  Not when there are so many other options available.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: Transferware Odds and Ends This user has validated their user name.
Web Site

Wed Jun 7 07:33:21 2017

If their gonna drive traffic for $15.00 a month , list anything you want and no listing fees, Sure, why not try it, if it doesnt work, I'll jump off the crazy train...

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: White Rabbit
Web Site

Wed Jun 7 10:25:07 2017

Not to be a Debby Downer.. but if you think that Pattern Shop is worth $15.. I will sell you a bridge in Brooklyn ..Cheap

No sales is not worth $15 - and that is what you will get- no sales like the rest of Etsy. Etsy is like Zibbet in a lot of ways with that Pattern.. a complete scam

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: White Rabbit
Web Site

Wed Jun 7 10:27:51 2017

Etsy is desparate and the plan imo is to charge "everyone" $15 a month and everyone gets a pattern shop and almost everyone will get next to ZERO Sales. Etsy has screwed up so bad for so long they have literally run off the Sellers and the buyers with Their favoritism in Search. All they have become is another low quality garbage site.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: White Rabbit
Web Site

Wed Jun 7 10:46:48 2017

for $15 a month - Yes you can almost get a store on Ebay with real actual sales ($20 a month or less) Ebay is hot, Or try Amazon.. both winners and with both your items will be in search and if your items are actually saleable you will do very well. a fact

On Etsy you will get NO Search and NO SALES - get a website if you plan on providing your own traffic as that is the only way pattern works.. get a website and build your own brand.. All etsy wants is to suck the FREE traffic off your pattern and get paid $15 at the same time.. Does this Stink? YES it Stinks like the scam it is.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: The End

Wed Jun 7 11:22:06 2017

Well then, I'll skip it.
Anybody want to buy Ms. M&M ?

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: BuildingMyOwnSite

Wed Jun 7 11:44:56 2017

▲ What the Bunny said ▲

At least the White Rabbit isn't on hallucinogens.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: FeelingFroggy This user has validated their user name.

Wed Jun 7 12:17:53 2017

Wow all the negativity for Etsy. Wasn't it just a few years ago that Ebay was the evil one and everyone was jumping ship to go to Etsy with their purest site.

What happen....THE BOTTOM LINE.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: Henrietta McClellan This user has validated their user name.
Web Site

Wed Jun 7 12:31:07 2017

Etsy does not do enough for those of us who have real Antiques, Vintage, and Collectibles for sale. It is my opinion that real Antiques are 100 or more years old, Vintage should be 50 - 100 years old, and collectibles should be newer and discontinued. Also, the year or circa when items were made should be included in the sellers' ads. Description is important. Etsy allows too many fraudulent items that are not what they claim to be.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: White Rabbit
Web Site

Wed Jun 7 12:49:59 2017

fROGGY...:-)

You can tolerate a lot os BS with these venues until there is no sales.. then they become useless. If they are useless from no sales and also a bully and unfair, non caring and generally slime-y and liars..?? they become hated

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: NoFreeLunch This user has validated their user name.

Wed Jun 7 12:56:38 2017

Where do you even start with this scam?

First Etsy rolls out Pattern, which is a mirror of your Etsy shop.
You pay Etsy a listing fee plus FVFs on items in your regular Etsy shop, plus a $15 a month fee for Pattern.
If you sell something on Pattern, you still pay the original listing fee and the FVF plus the $15 a month to sell that item.
People who are supposedly business people need to do the math.
$ 15 a month for 4 months = $ 60.
That is equal to listing 300 items on regular Etsy.
If you have less than 300 items in your regular Esty shop , there is no sense of even opening a Pattern.
And if you have 300 items, you are essentially paying double listing fees.
Anything less than 300 items, you are getting scammed.
Now they go and proclaim you can sell anything on your Pattern, and not have to list it through your Etsy store.
Again, if you list 300 items or less, that aren't being permitted on Etsy, you are still getting hosed.

The people who are jumping at this are the same people who post in the Etsy forms that setting up a stand alone website is so hard, and takes so much effort to drive traffic to it.
I guess they don't realize they have to drive their own traffic to Pattern, just like a regular stand alone.
Plus Etsy has control of your Pattern.
After what has happened on Etsy the last few years, let alone the last few weeks, do you really want that ?.
If you do something and Etsy closes down your regular Etsy shop, your Pattern goes with it, just like the people who were purged this past week for not signing up for Etsy Payments.

It would be way better to just go to one of the companies that offer stand alone websites, and set one up and be independent of Etsy.
It will cost less, it's easy to set up, and list, most have Etsy importers, you will have more features, and have your payment method separate from Etsy , and be able to use Paypal.

Keep your regular Etsy store, and use it to generate traffic to your stand alone.
Put coupons in each Etsy sale package for your stand alone,plaster your stand alone link on every invoice and package, and link it in your About page, etc.
Use Etsy just like they use you.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: FeelingFroggy This user has validated their user name.

Wed Jun 7 14:54:34 2017

@White Rabbit

but but Etsy was the golden site for collectibles. The sun rose and set on them. They couild do no wrong. And everyone said they wouldn't be like fleecebay.


I hate to say this but a few years ago I said right here you people were site jumping and will find that out.

GUESS WHAT THE TIME HAS COME...Ya all can now jump back to Ebay.. How funny it is.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: Writings on the Wall This user has validated their user name.

Wed Jun 7 15:11:18 2017

Etsy is desperate. Now trying to pull a rabbit out of a hat before the next quarterly SEC report. Pattern is a joke--for all the reasons mentioned previously.

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

This user has validated their user name. by: BuildingMyOwnSite

Wed Jun 7 15:24:00 2017

There are a lot of interlinking issues here, that can be different for each seller, just as the EP issue can be. But, if you have to do your own SEO, to get traffic to your store, whether it's for Ebay, or Etsy,  why not get yourself a real store?   Plus, along with a real store, you get a NEW jerk for a boss, who gets to make almost all the rules. (You)

There are 10-20 popular host programs, that are all probably better than Etsy when it comes to $15.00 or more a month.

Below is a rough list of major items included in their prices. The popular plans run from free to 30.00/mth.  Not a one that i know of, will place any links on your pages, nor advertise your competitor's products on your space.  @NoFreeLunch was 100% right about doing the math.  If you're selling ANYTHING at all, your own site is cheaper.  If your NOT, then why are you still at Etsy?  Do you think it's going to get BETTER?

COMMON PRODUCT LIMITS, WITH COMMON PRICE RANGES:
Most Almost Never Have Any Listing Fee or Expirations.
$0.00 /Mth = 5 to 10 Products, sometimes even 25.
$10.00/Mth = 25 to 150 Products
$20.00/Mth = Up To 500 Products
$30.00/Mth = 1000 Up To Unlimited Products

COMMON FEATURES:
Blog: Often Included & Important For SEO.  (Some Sites Are Much Better At Helping You Do This.)
Images Per Product: From 3 To Unlimited
Storage: From 6gb To Unlimited
Bandwidth:Often Unlimited
Transaction Fees: Usually NOTHING (sometimes 3% On Cheaper Plans)
Premade Themes: Usually Modifiable: 5 To 25 Free Themes, Often More
SSL Certificate: Usually Included On The 30.00 & Up

Import & Export:  This is CRITICAL!  Csv Or Tab Delimited Is Required For Me, BOTH Ways.  For 19 Years I Have Been Listing From A Spreadsheet.  If you have only 100-200, maybe you don't need it.  Exports ARE needed because if you dump your host, you want your work back. Then you upload it to your new site host.

Paypal Payments: Usually Included (+Fees - .30+2.9% Usually)
Credit Card Gateways: Often Included (+Fees - 3% Usually)
Quit complaining about card fees, you HAVE to use them to sell online.  You want to get out of the 10%-15% FVF's.  Just one, $100.00 hand knit sweater, or coat rack, per month, can save enough to PAY FOR YOUR STORE!

Real Time Shipping Costs: Not Always There In Lower Cost Plans, You Can Always Use Flat Rates.
Label Printing:  Not Always There In Lower Cost Plans.  Get A Usps Or Shipping Account, & Copy Paste It.

To Get Help Start Here:
http://www.ecommercebytes.com/cab/pages/ratings

Plus, Some Of The Best Reviews I've Found.  (Note, There Are LOTS of Reviewers Out There, Just Reviewing Their Own Sites.
https://www.sitebuilderreport.com/
http://www.websitebuil
derexpert.com/website-builders-comparison-chart/
http://www.toptenreviews.com/business/internet/best-shopping-cart-software/
http://www.pcmag.com/business/directory/online-shopping-cart
http://www.pcmag.com/article2/0,2817,2484510,00.asp

It's
NOT easy, but you might already be doing the MOST important part, SEO!!!

I believe that from now on, if you want to be successful on the internet, there are 2 things to excel at:
1) SEO: Will get you to the top of Google Search.
2) SITE SEARCH: If you remain at a site like Ebay, Etsy, or another, you must be seen in their search..... DUH!

BUT!!!...!!! Ebay & Etsy are NOT going to be nice to you.  They won't dump large & foreign sellers, to give YOU a place in Search.  They BOTH have search completely skewed to whatever the fools in the office think will make the most money.

Imagine, the MOST IMPORTANT thing to any of us at Ebay or Etsy, (Search) hasn't even been available, on a regular, fair basis, for a long, long time.  How is that possible?  SHEEEEESHHHH!!!  

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: Watching the Wheels This user has validated their user name.

Wed Jun 7 16:26:44 2017

Etsy is just rolling out another monetizing ploy. They have yet, to MASTER QUALITY EXECUTION, of any of their whims. pattern will be no different.

WHY< WHY< WHY< do online sellers remain perpetually gullible to the 3 CARD MONTY GAMES of venues?  

Is Etsy Pattern Worth $15 a Month?   Is Etsy Pattern Worth $15 a Month?

by: purpleiris This user has validated their user name.

Wed Jun 7 21:04:52 2017

I've spent the day checking out the Pattern site and am not impressed. It was my last ditch effort to hold onto the hope that Etsy would be a viable venue again. For $15/mo, I don't expect them to drive traffic for me, but I do expect better than what they have to offer.

While they ARE allowing sellers to list anything there, which is a plus as far as I'm concerned, it's still a clone of your Etsy shop. You can't edit ''collections'' (known to the rest of the world as categories) and you're still limited to the few they allow in your Etsy shop.

The design editor leaves much to be desired. While you do have more control than before, there are key things that need changing on the template that you have no control over (the header and footer, for example), so it looks unprofessional.

In conclusion, Pattern still needs some improving to be worth $15/mo and they may very well have more changes planned. I think they're still working out the kinks and it would seem they are listening to sellers requesting changes. I do love that it now has a blog feature -- a biggie for me.

However, at this point, I'd much rather pay $35/mo for my own truly standalone site on 3DCart that has every feature I want and then some. Yes, it would have been nice to pay $15/mo instead, but there are some things that I won't compromise on. The biggest thing is it must look professional -- not cookie cutter with formatting errors that they won't let me fix. So, no, I won't be clicking on that ''Start Free Trial'' button.

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