Can you find success off of eBay? One reader hailed a business
called Nasty Gal in 2010 when it left the eBay platform for greener pastures.
The founder, Sophia Amoruso, found success as she built the Nasty Gal business to a peak of nearly $100 million in sales in 2012, according to the LA Times. But with growth comes growing pains, and this year a UK firm called Boohoo.com bought Nasty Gal for $20 million after it had declared bankruptcy last year, the newspaper reported
The article is a must-read for any online merchant who has big dreams. Management issues, spending, fickle customers, problems with suppliers, all contributed to the company's problems.
"It's very hard to scale an ecommerce brand," Ari Bloom told the LA Times. Bloom is CEO of Avametric, a fashion software company and an investor in fashion start-ups.
You have to love this line from Bloom: "If you spend $50 on marketing to get a customer to buy something and they only buy once from you, you are probably not making money."
But don't feel bad for Sophia Amoruso - she has written two books, including one that delves into the founding of Nasty Gal and is the basis of an upcoming television series called Girlboss.
Wikipedia says the first season of the comedy series will be released
on Netflix on April 21, 2017.
How many eBay sellers can lay claim to a TV series?