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Wed Feb 22 2017 10:36:41

Good News, Bad News: Amazon Runs One-Day Sale

By: Ina Steiner

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Amazon is running a site-wide sale today in the US, offering a discount of $8.62 on orders of $50 or more. Sellers' immediate reaction might be glee at the prospect of more sales.

However, according to terms and conditions, "Offer only applies to products sold by Amazon.com" - so not surprisingly, Amazon is not offering sellers a subsidy, which it would be doing if it had to extend the discount to third-party goods.

The good news: expect more traffic to Amazon today.

The bad news: shoppers will only be rewarded for purchases made from Amazon, not from third-party merchants.

The reason Amazon is holding the promotion is to thank customers for ranking it number one in the annual Harris Corporate Reputation Poll for the second consecutive year. It explained:

"Amazon has now ranked in the top 10 for nine straight years and this year earned a record-high score of 86.27 for the 18-year survey. The survey, conducted by Harris Poll, surveys more than 23,000 people across the U.S. on six dimensions of corporate reputation - Emotional Appeal, Workplace Environment, Products & Services, Financial Performance, Vision & Leadership, and Social Responsibility - and respondents rated Amazon "excellent" in all six."

Sellers who want to take advantage of the promotion themselves should know, "Customers can take advantage of the discount by entering the code BIGTHANKS at checkout." You can find the details and terms and conditions on this page.

Let us know your reaction to the 17% discount on Amazon orders today.




Comments (9) | Permalink

Readers Comments

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

This user has validated their user name. by: toolguy

Wed Feb 22 11:06:57 2017

I'll bet Amazon sellers feel the LOVE!

Not much different then eBay when you come right down to it.

All they want is your MONEY. . .

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: FeelingFroggy This user has validated their user name.

Wed Feb 22 11:43:16 2017

Almost as good as the 10% ebay bucks offering today.

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: mcposty This user has validated their user name.

Wed Feb 22 15:10:02 2017

How do they thank us for making up 50% of their profits, without which they could never be so customer centric?

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: 27tcle This user has validated their user name.

Wed Feb 22 15:52:43 2017

Yeah those promotions are well timed- They seem to do them right before the fees are due. Great if you can use it.  

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: Lightning This user has validated their user name.

Fri Feb 24 00:49:41 2017

It's 17% off if your purchase is $50.  It's 8.62% if you spend $100.  Keeps dropping in percent the more you spend.  It's a flat $8.62.

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: Jester This user has validated their user name.

Fri Feb 24 05:12:58 2017

Rank is so high there should be a subtitle.

Preferred site of scammers and thieves as Amazon aims to please on INR claims. Shows delivered no problem you get your money back.

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: topdog This user has validated their user name.

Fri Feb 24 07:30:47 2017

Our sales dropped sharply on Wed. Now I know why. I had thought that the promo worked for ALL items on Amazon (including 3rd party, as it should have), and was mystified as to why our sales were so much worse. This explains it.
Those of us who sell on Amazon must never forget that they are our competition - we are selling them the rope that they will eventually hang us with.  

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: GotToGetOut This user has validated their user name.

Fri Feb 24 08:23:34 2017

I can't see any problem in offering it only to Amazon actual sales -- after all, they're the ones paying if. However, I do think they should allow other sellers to opt in to the $8+ discount on orders over $50 and include them in the offer for that day. Of course, then those people would have to pay the $8+ out of their own pockets but they would have more exposure.

Good News, Bad News: Amazon Runs One-Day Sale   Good News, Bad News: Amazon Runs One-Day Sale

by: Barbbie This user has validated their user name.

Fri Feb 24 11:18:00 2017

Bad sales that day.  



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