Someone stole Tom Brady's football jersey he was wearing when his team won the Super Bowl on Sunday night, and the first place the Patriots quarterback thought to look for the stolen item, which he called a "nice piece of memorabilia," was eBay.
eBay CEO Devin Wenig wants to dispel his company's reputation as a place to fence stolen goods, and he reacted on Twitter. Linking to a news article quoting Brady joking last night that the jersey would be on eBay soon, Wenig tweeted
, "It will never pass our new authentication service."
While Wenig didn't link to details about the program in his tweet, he appears to be referring to the eBay Authenticate
program announced in January that lets buyers and sellers opt-in to the service, for which they must pay a fee.
eBay hasn't yet launched the program, which will focus on high-end fashion items, and possibly "other relevant inventory" to be added over the coming year.
Brady referred to eBay again this morning in a media event: "If it shows up on eBay somewhere, someone let me know," he said
, referring to his jersey.
What do you think of eBay's ability to keep stolen goods off its site, and will the new optional authentication service help? Will Brady's comments prove harmful to eBay?