There's a new marketplace in town with no upfront listing fees called PickPerfect.com. It's run by OpenSky, which had acquired the now defunct 11Main.com marketplace from Alibaba in a deal that saw Alibaba take a 37% stake in OpenSky.
Sellers post items to eBay and the PickPerfect marketplace at the same time - there are no upfront costs, but merchants must use either Vendio or Auctiva Pro, which are eBay listing tools also owned by OpenSky. When an item sells, merchants pay an 8% commission (excluding shipping) and a standard credit card processing fee of 3%.
PickPerfect categories include: Apparel, Accessories, Jewelry, Electronics, Home, Sporting Goods, Collectibles, and Kitchen. Vendio and Auctiva sync merchants' inventory so they don't oversell.
OpenSky's Shawn Horswill told EcommerceBytes last month, "The decision to build the PickPerfect marketplace platform was driven by feedback from our merchants using the Vendio and Auctiva platforms. For many years they've expressed the desire to sell on additional channels but they struggle with the associated costs of doing so." If you subscribe to EcommerceBytes 411, check the January 19th issue for the full story.
Clicking around the PickPerfect.com
marketplace, we noticed there is no merchant branding. Horswill explained, "There are no immediate plans to provide any further merchant branding on PickPerfect. When searching on the site, in the selection criteria, you can search products of a particular "brand" which translates to the seller name."
What do you think of this new approach by Alibaba-backed OpenSky to boost sales of eBay listings through its new marketplace?