Etsy announced today it had launched some tests of its search engine, tailoring search results of individual shoppers based on their history on Etsy.
Some sellers received the news with open arms, feeling it would help. Others were not so receptive to the news. Among the concerns from sellers discussing the announcement on the Etsy discussion forums:
- Some said Etsy (and other companies) were unable to do a good job of predicting what shoppers were looking for based on their experiences.
- Some did not want to be pigeon-holed based on past shopping behavior.
- Some said it would be difficult for sellers to optimize their listings as a result of the change.
- Some sellers feared it would favor established, successful shops to the detriment of newer and smaller shops.
We asked Etsy when it started the tests and what percentage of shoppers were included in the testing. We also noted that some sellers believed it meant Etsy was using the same techniques as Amazon, and asked if that was an accurate characterization.
A spokesperson said Etsy had shared the extent of information available in the forums announcement, and said, "as the announcement says, we'll provide further updates if these tests result in a more permanent change to search." She added that the tests started this month, as the announcement explained, so very recently.
We'll have more information in tomorrow's Newsflash. You can read Etsy's full announcement here
, which also contains links to information about how Etsy search works.
Take a look, and let us know what you think of the tests.