People are buzzing about an incident that took place on eBay's StubHub unit that involved a very disappointed sports fan. A site called TheLeadSports.com said a seller of tickets to a Lakers basketball game cancelled a transaction after the buyer had already sent payment - but there were special circumstances surrounding the case.
Here's how the tale begins:
"As readers of TheLead know, we love nothing more than some good ol' corporate muckraking, so when a reader named Jesse Sandler emailed us with a story that sounded too bizarre to be true - namely that he brilliantly bought four tickets to the Lakers' last home game (in April against the Jazz) 18 days before Kobe announced his retirement, and a little over a month later, when the price of the tickets had appreciated almost 1000%, StubHub voided the purchase because he bought the tickets for too low of a price - we were excited for the possibility to highlight and (hopefully) rewrite the injustice."
TheLead published an email StubHub reportedly sent the buyer stating that the seller claimed the tickets were listed incorrectly and the order was cancelled - "Your original tickets were listed below market value at $195.89, and other similar tickets are listed for well over $1,490.00." And by way of compensation, it added a $100 coupon to the buyer's account.
The buyer claims, "It's in the seller's best interest to cop out," and says, "It also means that no tickets you ever buy on StubHub - ever - are actually your tickets. The seller can just change his mind at any time and take them back."
The case isn't unprecedented in terms of online marketplaces - a seller may feel that an eBay auction listing didn't garner an adequate selling price, for example, and try to back out of the transaction. But that's what reserve prices are for in cases where an auction seller wants to make sure the item doesn't sell for too low a price.
StubHub competitor Tickets for Less got in on the act - it posted in the comments that it had purchased four seats for the disappointed sports fan so he and his friends could watch the game after all - the best $6,000 in marketing the rival company had ever spent, another reader posted in the comments.
Read
the story and let us know what you think. What should StubHub have done in this case, and how can it restore buyer's faith in its model? Have you ever experienced anything like this?