Many people were out shopping on Black Friday - and even on Thanksgiving Day, and the retail push continues today with Small Business Saturday. Miss Piggy is helping get the word out
, and you can learn more about the "holiday" on the American Express website
Many people have traditionally considered that to be a "shop local" day, but many online sellers are small businesses too, including marketplace sellers.
Sites like Etsy know that shoppers want to support small businesses throughout the year and give them an opportunity to describe themselves. Etsy also has a feature on its mobile app called Etsy Local to make it easier to find local independent retailers.
Even Amazon when it launched its new Handmade marketplace designed it differently so sellers could include information about themselves - and even lets them include a photo - a very different approach from the rest of the Amazon marketplace.
Some sellers say they have a difficult time filling out their profiles, but it clearly can be a big selling point to reach shoppers who want to feel a connection to the artisan or dealer with whom they're interacting.
There's a lot of competition from the big guys. Some retailers are extending Black Friday deals into Saturday, and of course Cyber Monday is no longer one day - it starts Sunday evening and runs the entire week, in some cases.
The extended holiday weekend is also notable for its opportunity for sellers to source inventory. For those doing retail arbitrage, how are the pickings in your area?
Do you do anything to highlight the fact that you're a small business? Do you use blogs or social networking sites to help you create a persona?
And are you doing anything to support your fellow small business sellers?