|Thu May 22 2014 19:47:37|
Now eBay Knows How Sellers Feel about Search
By: Ina Steiner
Julia Wilkinson is travelling, so I'm commandeering her blog today to talk about eBay's problems with search.
Search engine experts say eBay is showing up lower in Google's search engine results. One can just hear eBay sellers saying to themselves, "see how it feels?" after struggling to optimize their listings for eBay's Best Match search and algorithm changes.
But while there might be some feelings of schadenfreude, ultimately sellers are not happy with the news. If eBay traffic is down as a result (experts say it is down overall by at least 33%), then sellers are suffering too.
While search engine experts believe eBay is taking the search rankings hit because of Panda, we believe Google took manual action against eBay for practices Google believes violates its policies. (Read the accompanying story in Friday's Newsflash for more information on what's going on and what it means for sellers.)
This article from March, "eBay Uploads YouTube Buyer Guides to Grab Eyeballs," explains eBay's latest approach to SEO/SEM (search engine optimization and marketing). Rather than create its own content or continue to rely on user-generated content, eBay began outsourcing its buying guides - and it uploaded how-to guides to YouTube.
eBay users have complain about the quality of the guides. In the example from the article, a young man talks about his frustration in losing socks in the laundry and offering tips on buying socks on eBay.
Google, which also owns YouTube, hates content that pretends to be user generated but is actually paid for and clearly aimed at optimizing for search.
This blog talks about the more technical aspects of eBay's SEO strategies and suggests it violates Google policies.
Look for tomorrow's Newsflash for a breakdown and far greater details, and leave a comment below. Update: Here it is: Google Action Against eBay SEO Practices Hurts Traffic.