|Thu Oct 23 2014 21:34:33|
What Do You Think of Etsy's Card Reader?
By: Ina Steiner
You might think Etsy's new card reader is just another Square or PayPal Here clone that allows you to process in-person payments at shows and fairs. But it's doing some innovative things with the new reader that are somewhat surprising.
Let's say you've set up a table at a local show and you use the Sell on Etsy card reader (with your mobile device) to process a buyer's credit card. You can send the buyer an electronic receipt that acts as a marketing tool by showcasing your Etsy items and driving the buyer to your Etsy shop.
In addition, the buyer can leave you feedback on Etsy for that non-Etsy transaction! (And while you obviously have to pay Etsy the payment processing fee, you don't pay Etsy a commission on that transaction, since it didn't take place on Etsy.) Kind of the best of both worlds, since your shop will appear to be busier since it's now counting offline sales.
The card reader also lets you record cash transactions.
An Etsy spokesperson told me the card reader was the next step in its multi-channel strategy. "We're committed to creating a world of online and offline commerce powered by Etsy."
Check out more details in Friday's EcommerceBytes Newsflash story, and let us know what you think.