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Thu Oct 23 2014 21:34:33

What Do You Think of Etsy's Card Reader?

By: Ina Steiner

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You might think Etsy's new card reader is just another Square or PayPal Here clone that allows you to process in-person payments at shows and fairs. But it's doing some innovative things with the new reader that are somewhat surprising.

Let's say you've set up a table at a local show and you use the Sell on Etsy card reader (with your mobile device) to process a buyer's credit card. You can send the buyer an electronic receipt that acts as a marketing tool by showcasing your Etsy items and driving the buyer to your Etsy shop.

In addition, the buyer can leave you feedback on Etsy for that non-Etsy transaction! (And while you obviously have to pay Etsy the payment processing fee, you don't pay Etsy a commission on that transaction, since it didn't take place on Etsy.) Kind of the best of both worlds, since your shop will appear to be busier since it's now counting offline sales.

The card reader also lets you record cash transactions.

An Etsy spokesperson told me the card reader was the next step in its multi-channel strategy. "We're committed to creating a world of online and offline commerce powered by Etsy."

Check out more details in Friday's EcommerceBytes Newsflash story, and let us know what you think.



Comments (24) | Permalink

Readers Comments

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This user has validated their user name. by: Map

Thu Oct 23 23:12:17 2014

I do not sell there because my used auto parts do not fit their venue which is so sad because 40% of my customers are Women.

But I say go etsy! because they are breaking free from Paypal.

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This user has validated their user name. by: Philip Cohen

Fri Oct 24 00:03:41 2014

It appears to be only a legacy card swiper with a limited life span now, and a high discount fee. Gee, even the clunky "PreyPal" recognises that an EMV reader is the technology now required ...

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This user has validated their user name. by: laurengrace

Fri Oct 24 06:16:41 2014

There are some advantages to using paypal. At least you can harvest your customer email addresses from there. Try to get that from Etsy or Amazon payments.This may be the only advantage, but it is the reason i keep it.

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This user has validated their user name. by: laurengrace

Fri Oct 24 06:18:12 2014

11 Main also gives you access to your customers email address

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by: RCL This user has validated their user name.

Fri Oct 24 14:02:36 2014

You can harvest EVERYTHING you buy or sell online via Pay Pal--the data dump is huge and very useful. They have the best data of anyone as far as I can see.

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by: Chadcorporatesellout This user has validated their user name.

Mon Oct 27 01:02:04 2014

Why would anyone work with etsy on this. Etsy has Zero customer service. Zero.  Do they have a phone number? No.  Do they care about artists that actually make things? No.  Stop writing articles like etsy cares about anything but profits.

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by: AntiquitiesDen This user has validated their user name.

Mon Oct 27 01:41:33 2014

Etsy cares for none of its sellers. This is just another attempt to distract sellers from thinking about things like zero traffic and zero sales. I can get a card reader (for a smart phone) from any number of merchants and I don't need Etsy. In fact, I agree with Chadcorporatesellout's comments. Why are you writing about Etsy?  

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by: Etsy Seller This user has validated their user name.

Mon Oct 27 02:03:01 2014

The problem with a 'reader' is that you have to have a "smartphone" capable of using the gizmo. If I had the kind of money that could buy a smartphone, I might not be (or trying to be - its been freaking SLOW for months no matter how much tweaking SEO I do) a seller on Etsy, but be a regular buyer. My 'smartphone' is too stupid to download a ringtone, much less work an app for a reader (beware of cheap crap phones sold by TracFone). My plans for new computer, equipment and phone have been on hold for over a year because of Etsy futzing around with the site, pushing real artists down in rankings so their items can't be found. ChinEtsy crap is on every page.  

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This user has validated their user name. by: The End

Mon Oct 27 03:12:51 2014

CASH IS KING, BABY !

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by: felyne This user has validated their user name.

Mon Oct 27 07:43:40 2014

ChinEtsy, LOL. I wonder how ling before they sell etsy having heard this news.  

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by: nothingnew This user has validated their user name.

Mon Oct 27 08:17:11 2014

Yea! Etsy is a DEAD site for me. I get twice as many hits on my pinterest page in 1 day, then i do on my etsy page in a month.

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by: sundance This user has validated their user name.

Mon Oct 27 09:57:05 2014

I I am in need of a card reader, but not too sure which way to go after reading this article and all of the comments.  I am trying to wean away from PayPal since they announced the 180 day return fiasco.  I get very few views on Etsy, too.  Sigh.  None of the crafty type sites seem to have good views/sales lately.  I hear complaints about all of them.  

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by: VintageLady This user has validated their user name.

Mon Oct 27 10:38:50 2014

This card reader has really very little (if anything) to do with Etsy the marketplace and more to do with Etsy extending their reach into financial services and capitalizing on a potential profit market they spotted as a trend through Forums discussions. Many artists use fairs, markets and other public venues to present their art, hence...Etsy is using the opportunity (and the name) to profit without actually addressing the thorny Etsy issues that make the marketplace more and more unusable/unprofitable for Sellers.
The card reader has a minimal cost advantage, and to me, it is symptomatic of Etsy's general MO of making money with minimum of effort. Just my thoughts...

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This user has validated their user name. by: The End

Mon Oct 27 15:17:01 2014

ALSO : It is an UNWANTED 3rd party BUTTINSKY.
When will these venues learn their place ?
They should be glad / grateful we use them.
We will ALL flock en mass to the venue with THE lowest take rate and that doesn't try to micro manage our business.
In other words :
The Venue exhibiting the BEST in American Principles will get our business.

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This user has validated their user name. by: laurengrace

Mon Oct 27 15:58:58 2014

Sundance, look at Square-My choice as they have nothing to do with the online sites i deal with.

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by: Writings on the Wall This user has validated their user name.

Mon Oct 27 18:55:15 2014

Agree with VintageLady and other comments above. Etsy sold out with the addition of resellers, etc. Now wants to make money with the financial management part. Ebay did it too--they buoyed up their sinking stock with Paypal. (That lasted for a while at least). Etsy sellers need to diversify and not have all its eggs in one basket. That includes the reader. Etsy doesn't take transaction fees, but, of course. takes its credit card management fee. Etsy wants to be Ebay and Paypal.... Ebay wants to be Amazon....Etsy needs to fix its search engine first. that would do more to establish the "Brand;" and a little honest communication to the sellers from admin would go a long way to mending the lack of trust issues. The forums are full of conjecture, as sellers are at a loss to try to figure out what went wrong with Etsy.

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by: Mr. Me This user has validated their user name.

Tue Oct 28 11:03:21 2014

Seems like etsy is following ebay and amazon down the path of squeezing their percentage out of every transaction on this earth. CASH is king, it is secure, no processing fee, no forced returns!
E-T-S-Y is only 2 letters away from E-B-A-Y , and getting closer evert day...

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This user has validated their user name. by: Captain Nemo

Tue Oct 28 11:10:00 2014

I think a lot of Etsy seller will use this.

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by: Decieved This user has validated their user name.

Wed Oct 29 00:15:27 2014

What Etsy is really after is getting the craft market customers to start shopping on Etsy.  Every time you swipe, you drive traffic to Etsy.  Did you notice the receipt they send with the ''Explore Etsy'' link ?  And, how many spam emails will Etsy send your customers to leave a review or visit Etsy??  Don't use it.

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by: Writings on the Wall This user has validated their user name.

Wed Oct 29 11:48:59 2014

Agree with above. Etsy has already destroyed their site. Etsy sellers should stay away from the card reader. After a sale, it will forever flood buyers with spam and "similar products you may like" from OTHER sellers (not you, of course). You get it: cheap overseas imports, resellers, etc, the broken search engine. Put it together, folks. More Mason jar art? Really? Seriously?

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