|Wed Jan 29 2014 14:37:57|
Is eBay Switch to New Profile from About Me a Good Thing?
By: Julia Wilkinson
Those of us who consider ourselves eBay "old-timers" (like me) will have to get used to one more change: as of June 2, eBay is nixing its About Me feature for what it simply calls a user's "profile," which you see by clicking on your username. This might be more accurately called a "social profile," as on this page, users can now see not only their profile photo and any accompanying verbiage, but also their feedback, Items for Sale, Collections, who they're following, who their own followers are, and any Reviews or Guides they have written. Got all that?
So, although this page now seems to be trying to do a lot of things - one could argue too many things - it shows more about any individual eBayer than the About Me feature ever did. The question is, do you care? Do you think the new social profiles are an improvement over the old "About Me" pages?
As for me, I stopped really caring much about my "About Me" page once eBayers were no longer allowed to put links on this page. It used to be you could link to a web page, newsletter, whatever you wanted from this one place on eBay.
However, if you had put a lot of effort into your "About Me" page, such as hiring someone to design it for you, I could see being bummed out it is going away.
In gazing at my new page, a few things stood out for me (other than the fact the picture is several years old now, but who's counting?): I had only written one review, this about an excellent resource book on Meissen porcelain. Zero out of zero people found that review helpful, evidently.
But I had written three guides. Far and away, more people are into reading about "Hair Straightening Products" than "Selling Gently Used Clothing on eBay" or "Best Eye Shadows." (55 of 72 people liked it; the others had more modest audiences).
But the big picture there is, how can eBay get people to write more reviews and guides? Or even create more collections? Even though eBay now sells a larger percentage of fixed-price products than Amazon, Amazon has a huge base of user reviews. This in turn makes it an attractive place to shop for products.
And with the whole "followers" thing, eBay seems to be adding Twitter to the mix of Pinterest and Amazon that it's trying to be.
Another thing to consider: is there something else that should be on this profile page? Something that would give eBay sellers a more personal touch, or draw more buyers to them?
Back to the original topic at hand. Will you miss the old "About Me" page? How do you think the new "social profile" page compares to About Me? And, just for grins, let's see a show of hands...who set up their profile in 1995-2000? 2001-2005? 2006-2010? Or in the last few years, 2011-2014? Post a comment here!