A recent article from an Etsy newsletter I receive gave tips from full-time Etsy sellers about what helps their businesses succeed. I thought there was a lot of good information in there that can help sellers on any venue. For me, it comes at an especially good time, as I am recasting my own Etsy shop.
Here are some of the highlights:
- "Drool-Worthy" Photos; Unique Backgrounds: We may forget the power of a good, clear image in selling our products. One of the things that struck me were the use of a different but unique background in the photos from seller Stephanie of Etsy shop "metalicious."
Here, you can see the background flatters the items and allows her own style to come through and "my jewelry could finally stand out," as Stephanie says.
This, of course, doesn't mean everyone needs to stray from the plain white background, but it was an interesting idea that I think works well for Stephanie's items, and you might consider too, depending on what you sell.- Excellent Customer Service and Memorable Packaging:
I'm combining two tips in one here because I think they go hand-in-hand. Some of the best and most creative packaging I've seen has come from sellers I've bought from on Etsy. They all seem to go the extra mile. This also helps create good word-of-mouth and repeat customers, two other tips the sellers gave. Here's an example below from Amy of "AHeirloom,"
which sells wooden cutting boards shaped like states and other shapes. (I soo wanted to stop writing this and buy the Virginia-shaped board, but I think I'll need to wait on that).
- Be Judicious about the Social Media Marketing You Use, But Do It Regularly:
I'm paraphrasing here, but full-time Etsy sellers, as all sellers, don't have time to blog, tweet, pin, Instagram, and Facebook all day. (And whatever other current social media trend is hot). But they find a method that works for them and do it regularly. I've been making a practice of adding some of my nicest eBay items to my "Stuff I'm Selling" Pinterest board, and I've noticed those items are getting more sales. (Stephanie prefers Facebook, but "BostonBagLady"
likes to use Instagram).- Send Samples to Bloggers and Other Tastemakers:
I don't think I'm ready for that yet, but if there is a blogger or member of the media who writes about your niche, it couldn't hurt to send them something.
Another Etsy tip I just picked up today via LinkedIn: on this interesting thread, "What do you wish you would have known when you were first launching your Etsy site?"
, Shirley says, "...you have to go into the expired items tab and renew your items when the 3 months is over, you do not have a reminder and if you do not go in and renew them...pretty soon your store is empty and you do not know where all your items have gone. Pretty basic but I was not aware of it at first."
Also, "the teams on Etsy are a wonderful help so join a few teams , meet some other Etsy sellers and you will learn a lot, I know I have and I am still learning from others."
I know I also have learned from other Etsy sellers. Do you sell on Etsy? If you sell on other sites, what tips do you have about photos, packaging, and making social media work for you without becoming overwhelming? Post a comment here!