|Sat Apr 20 2013 17:54:28|
How Can Online Sellers Harness Vine?
By: Julia Wilkinson
As you know if you read Mark O'Neill's piece about Vine, you know it's short video clips for people with short attention spans. You might say it's the "Twitter of Video." Or, some people are calling it the "Instagram of Video." As Mark mentioned, even though these videos are short, they can be fun to watch and very addicitive. The question is, will sellers be able to use these quickie movies as a way to market their wares?
I already found at least one eBay seller who made a Vine video to showcase his product in a unique way. In some of Kyle De Burca's videos on Vine, he presents some of the soccer jerseys he sells. Here is his vine for a soccer jersey for a Liverpool player named Morrison.
This Vine video is done well for an item for sale. Notice how he uses six different views of the jersey: the first showing a full view of the whole shirt on a hanger; the second a closeup of the "Liverpool" crest; the third the "adidas" brand logo; the fourth the "Carlsberg" name anf logo; the fifth showing the name of the player, "Morrison," and his number clearly; and the last showing the striped detail on the sleeve.
De Burca also has some unobtrusive but upbeat music playing in the background; just enough volume to give the video a more fun feel. (Not unlike how retail stores pipe in
music to make shoppers want to buy).
By my count, De Burca has five videos of different types of soccer (aka football if you're not from the U.S.) jerseys. I think this kind of video post would be especially helpful for sellers who sell similar types of merchandise rather than one-off items; for example, if you mainly sell soccer jerseys, you can have a set way of making these videos down pat. And if you sell multi-quantity items, or the same items over and over, you can keep this vine up and running indefinitely as a promotion.
You can share a Vine post on Twitter, or embed it on a page. Here is a Vine blog post explaining different ways you can embed Vine videos.
I didn't find so many eBay sellers using Vine, but remember the tool is new, and you can only make the videos on the iPhone for now. But I am sure that will change, and it
will be available on all major platforms soon enough.
I suggest you cruise around Vine and see all the creative thing people are doing with these six precious seconds; you'd be surprised how much you can pack into that! My own attempt at creating a Vine video focuses on the art I have up in my eBay Store. Remember, it's an amateur effort!
Have you tried Vine yet? What creative ways would you use it, or what are some of the best Vines you've viewed? Post a comment here!