|Mon Nov 11 2013 21:06:55|
Will Amazon's Sunday Deliveries Be Popular?
By: Julia Wilkinson
Amazon.com will begin delivering packages on Sundays in two major U.S. cities, New York and Los Angeles, starting Nov. 17, 2013, via the US Postal Service, reported the Wall Street Journal. The costs of the new service were not disclosed, but it's thought the partnership will be a financial boon for the beleaguered US mail system, which lost $6 billion this year alone.
The service is also expected to expand into more cities next year: Dallas, New Orleans, Houston and Phoenix, among others. Amazon will bring packages from its warehouses to Postal Service locations on Saturday evening or Sunday morning, and then the USPS agency will deliver them to doorsteps, according to the article.
On the Amazon seller forums, users debated the logistics and finance behind the move; with some sellers saying that the service will stay in major metropolitan areas because rural carriers are paid based on estimates of "every mile, every mailbox, every piece of mail for that route," and then how many hours it should take and the corresponding salary are calculated.
But the big question in my mind is, will a lot of people want this Sunday delivery service? Would you? Given the "Earth's biggest retailer" is already moving to same-day grocery delivery in some cities, the move doesn't seem surprising. And other instant-gratification offerings such as "eBay Now" have been recently introduced.
"Delivery on a Sunday would be very compelling for consumers. There are certainly people who decide not to make an order on a Friday because it won't get there until Monday," Forrester Research analyst Sucharita Mulpuru was quoted as saying in the piece.
One Amazon seller disagreed. "As a customer I don't think I would want stuff delivered on Sunday. I'm gone from home a lot on Sunday. Seems like a good opportunity for something to be stolen off the front porch. I bet there will be a lot of notices left for the item to be picked up as the delivery was attempted and no one was home."
My take? As our society seems to demand ever-more-speedy delivery and results, and the oft-cited "instant gratification," I think this Sunday service will see enough takers to make it worth both the while of both companies.
As a seller, for me, it seems one more reasons to get those Fulfillment by Amazon shipments out the door, as those are the ones which might be eligible for this service, depending on where they are stored.
What do you think? Post a comment here!.