|Tue June 19 2012 13:45:39|
Using Your eBay About Me Page for Promotion
By: Julia Wilkinson
|In the "good olden" days of eBay, you could link to an outside sales web site from your "About Me" page. Now the rules have changed, but there are still ways to use links on your "About Me" page to promote your business.|
For example, you may link to a Facebook fan page from your About Me page.
eBay states in their "About Me" page policy that it "doesn't allow members to promote items that aren't allowed on eBay or sales outside of eBay," and more specifically, does not allow "Links that directly offer merchandise that's not listed on eBay, Links to other online trading websites or pages that can include auction or fixed-price format listings, Links to sites that offer the same merchandise for the same or lower price...Promoting sales outside of eBay from the About Me page..."
One seller wrote in a discussion forum that there is an unspoken "three-click rule": one click to get to the page, one click to get to the item for sale, and one more click to actually purchase it. (I have not verified this, however).
Another seller says on an eBay Discussion Board that "eBay is no longer enforcing its outside links policy on About Me pages," and that he "took this issue all the way up to eBay management and confirmed this"; he posts a link to another eBay Discussion Board thread where he writes:
"This is the exact response I got from an eBay manager about the About Me page in question:
'Since the majority of websites have some sort of sales on them, we do allow most sellers to place links to their websites in their About Me pages, as long as the purpose of that link is to provide further information about the seller and their business. As soon as a seller indicates that the purpose of the link is for sales (either through the verbiage they put on the About Me, or in the nature of the site as a major/corporate sales site), then the About Me page is in violation.
'You may include your website on your About Me page as well. However, you may not include text on your About Me page that promotes sales from that site outside of eBay.'"
Do you use your eBay About Me page to link to your Facebook fan page (if you have one), other social media pages, or a blog? What has been your experience with it?
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