|Thu Feb 2 2012 12:51:38|
Amazon Takes a Swing at Sports Collectibles Space
By: Julia Wilkinson
Amazon made another move towards eBay's collectibles space with the announcement today that it was launching a new Sports Collectibles Store. "Offering more than two million unique collectibles from major sports leagues and sporting events," according to Amazon's release, the store will feature a "broad selection from official licensees of the National Football League, Major League Baseball, National Basketball Association, National Hockey League and International Federation of Association Football."
Amazon is stressing the authenticity of items in the store. "Our customers have told us that when purchasing sports collectibles they highly value authenticity, which is why we have teamed with some of the top sports collectibles sellers in the world to provide unique items with easy to find authentication and condition information,” said Peter Faricy, vice president of Amazon Marketplace. “The emphasis on authenticated selection, combined with our A-to-z Guarantee protection on purchases, allows customers to shop the new store with confidence.”
Amazon.com says collectors and fans can find a selection from official licensees of the National Football League, Major League Baseball, National Basketball Association, National Hockey League and International Federation of Association Football.
Playing off the upcoming Super Bowl, the main page of the new "Sports Collectibles & Memorabilia" site (with a "BETA" next to its title) showcases high-end signed items like a "Tom Brady Signed New England Patriots White Reebok Authentic Jersey" for $1,120.40, and an "Eli Manning Signed Mounted Memories Football Helmet-Mini" for $289.95.
What do you think of Amazon's move into the collectibles space? Will it mean fewer sales for eBay? Would you shop there, and feel more comfortable buying because of their emphasis on authenticity? How do you feel about their statement of working only with "top sellers" - do you think they will open up this space to a wider range of sellers down the road?